Coastal Media Brand

We are in 2017. Also, it is the best time to get updated with SEO digital marketing techniques. The current process to boost your SEO is outdated and it is all about to change this year with random pitches to contribute content on external web sites and automated e-mails.While this can work, we are going to share some updated ranking factors and updates for SEO 2017.

  • Google Penguin is real-time and a part of core algorithm
  • Launched by Google in 2012, now, Penguin is a part of 200 signals used in Google’s core algorithm to judge a website’s ranking. Because Penguin 4.0 is real time, we no longer have to worry about any daunting delays or wait for years to see the results of our work that we have done on our website.

  • Build Natural Backlinks:
  • When Goggle launched its Penguin algorithm, the whole world of SEO just gets a shiver. Most of the peoples or experts are still confused with how to earn the quality backlinks. Peoples or even companies are still sticking with their approach of making spammy backlinks and continue paying for their suspicious activities. Here are some ways that help you to build natural backlinks for your site:

    For local brands, make profiles on business listing sites, niche directories. It is a good way to earn some natural links.

    Do not underestimate the hidden power of blogging or guest posting, blogging is one of the old but evergreen technique to get high-quality backlinks or natural links.
    Participated in the forums, discussions and also communities to earn some quality backlinks.
    Invite or ask your niche related professionals to write about your services or products on their blogs.
    Encourage your visitors to leave reviews about your website or business on review based sites.

  • Google started mobile-first indexing
  • Google released its first mobile indexing update In November. In past, Google crawled our site as a desktop user but now Google will crawl our site as a mobile user. Because most of the search query made on Google by mobile, it makes sense to put mobile first in the list of it.

    But why mobile-only index? Maybe, it is because of the different behaviors of users when searching with mobile. For example, users want the content to be served more quickly or just want to see distance or directions info during their local route searches. Additionally, it is because of getting an increase in mobile adoption rate.

    Also, do not forget, Google introduce us to its new algorithm, Intrusive Interstitials Mobile penalty which will come in Jan10, 2017. Now, what will happen with the desktop-optimized site?

    Just sit and relax. Google bot will also crawl the desktop version of your site, even though it is using a mobile user agent. That means your site can still be indexed but also optimize it for mobile too.

  • Create Useful Content
  • Google’s search algorithm works well at finding poor quality content such as irrelevant content, keyword stuffed content, copied content and more. As we are in 2017, there is no doubt that Google will continue with updates to make further improvements in its search algorithms and will get better at filtering out those websites that publish copied or poor quality content. By adding internal links to your site, build up the knowledge of the readers and help them to make well-informed buying decisions. Also, it will not only help readers of your website but also enable the search engine spider bot to crawl your site’s entire pages.

    User experience is essential to SEO, so it is good to test how UX affects the traffic to your website. According to Forrester, 93% of online experiences start with a search. To make it simple, user experience starts even before the user visits your site. Thus, it is important to continue to the necessary tweaks that provide a smooth visit. Your content should be charming for both, a user and search engine and thus, both readability and crawl-ability should be taken into consideration.

    Test your site’s link -fix the broken links to minimize the error pages or the duplicate content. Slow page loading speed becomes critical, so do not forget to test for site’s web pages from time to time. From bulky images to useless scripts, there is always a cause that your website gets slow. Good navigation helps the user browse the web pages without problems. From the menu structure to the link structure and the page’s design, even a minor detail may impact the user experience.

    AMP (Google’s Accelerated Mobile Pages) may also be relevant to your site and Google seems to prefer the pages that start using it. Is it time to experiment with it?

  • Location of your link
  • In SEO, it is all about location, when speaking about links. You want people that are linking to you from all over the world, but you also want to make sure that relevant, high-quality content is linking to you instead of low-quality trash.

    It is also extremely important that from what site your links are coming from. For example, a link from Entrepreneur is far more powerful than thousands of the low-quality links, particularly when that link is coming from a relevant content.

    Creating a healthy link profile is a tricky thing. But if you focus your efforts on an amazing content then those links come naturally to you. It might take long time period, but at last, they will finally come.

    Focus on good content, but also focus on the backlinks too. It is not easy not to have low-quality links or only have high-quality authority links from amazing content. If it were, everyone did it.

    Creating an “Amazing Content” going to be a massive headache and great amount of work, but very much well worth it when a near-limitless amount of free organic traffic come directly into your website over time.

    Give a try to these tactics for being into SEO upcoming race in this year. Have some valuable thoughts to share? Just throw them in the comments.

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