Inbound marketing, content marketing and SEO are probably all a part of your company’s overall marketing plan. And, while they are great tenets for every company to follow, if they are not being executed correctly they are providing little to no benefit to your online visibility.
Many companies try to handle the entire of their search engine marketing in-house. While it seems like a cost effective option initially, it is easy to get set in a particular way of doing things and completely miss what actually needs to be done.
Inbound marketing, especially, has changed so much recently that it is potentially impossible for a part-time, non-expert to be able to perform the tasks needed to get your company ranking. Inbound marketing is all about little pushes. It is constant communication and interaction with your company’s customers, clients and partners. Content marketing is the development and distribution of content. It too must be constant – produced on a regular schedule to provide meaningful interactions. Andryly SEO, search engine optimization. The only guaranteed part of SEO is that it will always be changing. The unique set variables needed to meet the demands of search algorithms today could have been completely tomorrow. Do you have anyone in-house that can handle these demands alone?
Even creating an initial website that includes all of the materials needed for future inbound marketing, content marketing and SEO activities has become anything but a do-it-yourself task. There are hosting issues, hiccups with domain name resolution, robust sitemap building needs for proper search indexing, page speed loading and site crawl-ability issues, and duplicate content and canonicalization that will need to be addressed along with the typical content and usability discussions.
Today, your company’s website is one of the most used portals of access for customers and clients. All of these factors working together will give search engines like Google, Yahoo and Bing the ability to easily find and index your content – and, coupled with inbound marketing strategies and proper landing pages, your company will get the information it needs to follow-up with visitors and make sure you are “selling” directly to their needs.
An internet marketing consultant or internet marketing firm can best handle the needs of your company and give you the skills necessary to grow your business, both offline and online. A consultant will help guide you, or one of your employees, through the process, allowing you to still remain at the reigns of your campaign, while an internet marketing firm can take the entirety of this section of the marketing for your company – producing content , providing market research, highlighting onpage and offpage SEO and coordinating social media and video marketing efforts.
Is it time for your company to quit putting inbound marketing and SEO efforts on the back burner?