Albeit building an e-commerce website is a herculean task, actually running it successfully and generating sales and revenues is even tougher, given the fierce competitive e-commerce global landscape. Thousands of e-commerce sites are selling almost similar products with identical features. How to convert your potential buyer, the actual buyer?
There had been a great deal of ongoing experiment and research to pitch various innovative ideas and strategies to woo the prospective buyers! Some often click; a few may not! But there are certain guidelines that can assure you that your e-commerce platform is ready to vie your competitors!
Take a look at these prudently and aptly picked crucial tactics that can help you generate revenue from your e-commerce site without expecting you to come out of your comfort zone.
Quality and Informative Content
This is the first condition, you should not compromise on. There are number of businesses that are willing to spend a fortune on developing their online presence and marketing but turn a cold shoulder when it comes to investing in content. Make sure you are not committing this mistake! Content is always crucial when it comes to online shopping. It helps exhibit, attract, inform and convert your visitor to buyer. Don’t underrate the magical power of content! It is vital, and having a good supply of right, informative and thought-provoking contents is indispensable.
The content should have:
· Right pitch and tone in terms of website content
· Right blend of informative and attractive product description (not too descriptive but balanced and enticing)
· Set of FAQ about the product, for visitor for clarity about the product
· Quality images of the product, with the facility to zoom in and out
· Brief description of the company (of the product)
Do not forget to integrate a review page with rating option for your buyers to rate your products with an objective to display it on the website for other buyers to judge your products and the feedbacks provided by the buyers.
Explore Magical World of Infographics
Yes, this is true! Infographics are the buzz word in the global marketing ecosystem! It is the blend of pieces of information and graphics. A sizzling mix of right information embellished with an icing of enticing graphics can attract your prospects.
People intend to skim the content and do not actually want to read it all unless it’s decorated with the right quantum of graphics. What about reading some content without sketching the figure in your mind? We all do that! If you can create a pictorial narration of your product with all the right maneuvers, I am sure it will surely grab the attention of visitors. Right sync of image and information is the key to an appropriate manifestation of any product.
Easy and User-friendly Navigation
You should minimize the number of clicks by offering user-friendly and easy e-commerce navigation. It will become easy for your visitors to understand and view your products without unnecessarily scrolling and clicking around the website. If they have arrived at your site looking for some product, it should be visible to them on the home page itself. Your site should have all the vital links i.e. products, categories, contact, about us and any other important informative links in your landing page i.e. home page. It can later be broken down into further categories and pages. The search box is yet another crucial link that should be displayed on your landing page.
Better avoid dropping down menus! It can only be seen when the cursor will hover on the product category. Our eyes move faster than a cursor and if your visitor could not find for what he/she has come to your site, he/she will quit without placing the cursor on product category! You may miss out your customers in this way. Let all your products be visible at a conspicuous place for your visitors.
The design and displayed product items should be clean and clear! Do not clutter too much of products (either graphics or content) on your landing page. Offer your visitors a great and satisfactory web experience. This will add brownie points to your website by enhancing your online visibility thus initiating brand building.
Know Search Engines
I intend to draw your attention towards SEO (search engine optimization), which is the only bridge that shows your customers way to your website. SEO in itself is a tactics/mechanism that keeps evolving month after month and year after year. Every few months new guidelines are introduced by Google (the widely used search engine) and accordingly the businesses need to plan out their marketing strategies!
Your e-commerce site’s design and content should be SEO friendly to be visible before a huge chunk of customers. Your designer and writer can help you develop such site that ranks better in search engines. Howsoever great your design, content or graphics could be, if it is not visible to your target market, you cannot grow your business. Make sure your site is SEO friendly!
Finally, it’s not all that can propel your e-commerce online presence and sales but there are several other associated factors like quality of products, after sale service, connectivity with your customers via social media platform etc. that can help your e-commerce reach new benchmarks of success!
E-commerce is the latest method of conducting online business but not without following certain guidelines! Most importantly you need to embrace the technology solutions that can enable you to grow your business! I’m sure your e-commerce site will rock!