LinkedIn is a network of approximately fifty million business professionals. Most people utilize the LinkedIn network to connect with other professionals and establish business connections. In some ways LinkedIn is similar to Facebook, except LinkedIn is all business and you will not get peppered with Farmville gifts or Mafia Wars loot.
Instead of games, LinkedIn features many different discussion groups with each one focused on a topic. You can join as many groups as you like, participate, connect and network … just remember to keep it professional and get people wanting to know more about you and what you have to offer.
Many professionals use LinkedIn to get connected but do not realize the power of LinkedIn to improve Google ranking. LinkedIn gets decent page ranking in Google. It is a great way to get your name ranked. So when prospects or potential partners Google your name, your information comes up. This gives you control of your name on the web and increases your credibility. You can do this by creating a public profile with full view and also select and create a customized URL with your name. It will also help to utilize your new personalized URL around the web such as in forum signatures, email or in author resource boxes at the end of some of your articles to create back links to your profile and help boost its rank, especially if you have a common name.
Improve Google ranking for your websites such as your blog. LinkedIn allows you to promote three websites. Most people use the default drop down generic categories such as "My Blog", "My Website", "My Company", etc. You can select "other" and customize the name of the link to be more descriptive and include keywords. Make sure your profile is set to full view and you now have customized anchor text pointing to your site from an authoritative website. This helps improve search engine ranking.
While LinkedIn is a great site to network with professionals, if you do not use it to connect, at least utilize the SEO, search engine optimization, value to get your name and website ranking increased with Google and Yahoo.