Social media is a fairly broad topic, and yet, it's a term that those who are involved in small business marketing are seeing a bit more everyday. Social news sites – just one area of focus for those who are looking to make sure that all of their important stories are read – are a great option for those who are looking for not only small business marketing and promotion but also in search engine optimization and building the page rank of the site.
Unlike the news and media page on your company's website, social news sites are a go to place for many of your prospective clients and customers who are still looking for details and information – and who want to be sure that they are getting the best possible deal on a product or service that they are going to be satisfied with. When your small business marketing plan includes getting people talking, you're going to want to be sure that you focus on getting your articles, blog posts and even press releases cataloged into a social news site.
When you are able to establish a media presence on social news sites, you will find that:
o Your current and prospective customers will have access not only to your up to the minute news, but also to previous press releases and product reviews.
o Your current and prospective customers – as well as members of the media – will have a place to turn when they are looking for more information, and they will see that information as less biased than what they might read on your web site (even if it's the same information).
o Your current and prospective clients and customers will be able to search through the site by keyword much like they would be able to do with a search engine; the more that they get results from your business, the more they will come to trust you and your company.
Small business marketing is all about making a connection with your clients and your prospects; it's about establishing trust. When your company's products and services are frequently commented on, saved to social news sites and there's a great deal of information about you available, it will be far easier to build these relationships.
Of course, while that Touches on the small business marketing side of social news sites, it does not say much about the search engine optimization side of things. Obviously, more links back to your content from well reputed sites like Digg.com or Technorati are going to help your site ranking, however those links are not the only benefit. The more that you can keep your business, your products and your services associated with targeted keywords, the more notice the big search engines are going to take.
In other words, with social news sites, you will be able to address many of your small business marketing needs while at the same time improving your search engine optimization. Add to that the opportunity to also link email addresses, website URLS and even profiles on sites like Facebook and you'll find that you're able to have a huge impact on the way that you do business.