Maximize Your Website Design Capabilities
The definition of a website in the general sense could be one page or 1000 pages: the point of the matter is what you do with them. A website design can have some extremely interesting results when the focus is on the visitor's preferences and providing them with an experience they'll enjoy.
The Internet is not simply a means to find information or buy what you need. In reality the Internet is a huge community; people go online for entertainment and their education. They use it to enlarge their circle of friends and develop all kinds of relationships with others. With so much focus on website design for commercial purposes it appears that many people tend to overlook the emotional factor associated with the products and services we use and why we buy them.
People do not always buy a product or service from having a need for it. Many times we buy something simply because we want the item; it makes us feel and look good, feel sexy or powerful. What does this have to do with website design? It provides you with some clues on the optional website components that can increase your business, visibility, popularity and profits.
In order to capitalize on these emotional factors you simply must identify what experience you can provide on your website that will satisfy any one or more of them. For example social networking websites like MySpace.com are utilizing the human need to gain attention by expressing themselves, it satisfies human motivation of recognition; people like to be noticed. Forums or bulletin boards have been popular for years for the same reason. Websites like YouTube.com where people submit their videos shows another way people connect to others, advertise their talent or skill.
These optional components of website design are not "set it and forget it" sections; These highly interactive websites require attention on a continuous basis by human and technological methods. Operating this type of website can be compared to operating a brick and mortar store where someone must be present to assist customers during business hours. Keep this in mind and choose the type of optional component for your website by your ability to actively maintain it.
And because the Internet has global reach your website is open around the clock accessible to people who speak many different languages and use different treaties. You can instantly increase your market share by offering your website visitors the ability to translate your information into the language they are most comfortable speaking. When you have a currency converter widget installed on your website you can ease the way to greater sales by taking the guesswork out of buying for people who use the Euro, yen or rupee for money instead of the US dollar.
Online business owners should keep in mind that visitors do not come to your website to work; make it as easy as possible for them to find the information they need or participate in the activity you offer on your website. Security is important but if you implement security measures on your website to the point where it frustrates your visitors you're working against your best best interests.
People are what make using the Internet possible and what makes it enjoyable to use. If you offer your website visitors an enjoyable escape from their daily routine, they will visit your site frequently and be exposed to your products or services in the process. Put the importance of your website visitors enjoyment before your own ego and your website design can make your business more visible and profitable.