You've got a site that's great on a desktop or a laptop. It has everything: hi-fidelity graphics, awesome content, and exceptional stuff in it. Even so, if it is not reordering its screen resolution to a mobile- it's unresponsive.
Let's put it simply: A website that can rationalize to various mobiles with different screen resolutions is a 'mobile responsive' website. It's also known as a 'responsive design' website.
However, does it matter to have a mobile responsive website? Most likely no, if you are not using your website for a business purpose or if it's your personal blog. Moreover, you may be happy using your website on a desktop or a laptop than struggling to view it on a mobile.
Then, when does it matter to have a mobile responsive website? Let's look out if your business needs one.
Well, using mobiles for viewing websites is catching up fast. Most of the business users today focus on mobiles. First of all, mobiles are small when compared to your laptops and they're extremely handy. It's easy for you to open any application on a mobile and start working on it. So, if you have a mobile responsive website that opens easily in your mobile, then that makes your life better.
Well, you might have already designed a website, but you could not view your complete website in a mobile. You might have felt the need for scrolling your screen- up, down and sideways. So, if you have had such issues, then it's time you consider a mobile responsive website.
Beside, if your target audience are people across the world, then refurbish your website to meet their needs. Your audience or business counterparts wish to see a clean and responsive website even on their mobiles. Bear in mind, your website is your baby but it's not for you alone that you've created the website. Always keep your target audience in mind. As a business person, if you can draw your audience with an impressive 'responsive design' website then your battle is half-won.
It's always important to keep in mind- your business type. Before jumping to a conclusion that you do not need a mobile responsive website, "think again." For example, if your business is social-media related then you must have a responsive design site that is also compatible with mobiles.
And then, how do you determine if your site is mobile responsive? First, you can check it on your mobile. Secondly, some third-party tools in the Internet give a clear picture of your website in mobiles. Some of them are free tools; you can easily check your website with them.
Therefore, the idea here is to bring in a change in the approach of the business promotions. So, mobile responsive websites are a way to go, and if you can catch up with the trend, you're likely to race ahead in the business.