Mobile Web Design – Content Is King on Mobile Too
The secret to surviving in a mobile market is being accessible in mobile markets without being overwhelming. You need Brand Recognition in the worst way, and it simply can not be huge graphic elements that can not be viewed on a tiny screen.
Write it out.
Write up a piece of information and capitalize on subtitles so your reader will be able to scan and know instantly if they want to continue reading (aka use up prime battery time) or save your article for the home computer system (which they may forget to find later).
Do not overload your content base with junk. They do not want to come back and read more junk if the last piece was not worth their time. Use your words wisely. Encourage spead reading with recognizable terms and phrases that get you noticed.
Do not skimp on real quality. Give them what they came for and do not be a pest. Meaning if you promise meat in the first article, do not make them chase down third and forth links to get to the main course. They will not follow.
If you offer a link, be sure your link is live. Do not send your peeps to dead links and bad sites that do not view well on mobile. Be available and be there when you say you will be.
When they contact you and you miss the call. RESPOND. Call back. Text back. Return emails. Be responsive and your audience will keep calling you. They'll text you next time. They'll come back if you're responsive, they will be.
Respect their time.
Time wasters are everywhere. Do not be one of them. Get to the point and do not waste their time chasing around the concept you're selling.
Save the sales letters.
Do not fill up their in box with sales letters, save those for special occasions. If you have something to sell, get with it. Tell 'em what you have and give them a few benefits for buying it, then let them. GIVE THEM THE LINK.
Recently, I was looking for a product and I found a link at the top of the search engine, recognized the name of the person right away and clicked on the link. She had a video that I clicked to watch and it went on for 20 minutes, and had barely moved past the start bar. She still had not gotten to the point and I was running out of time. I clicked off and did not buy her product. Later, another person offered a similar product with a 1 minute audio that got right tot he point. I bought his product.
Moral: She lost a sale because she took the scenic route to sales.
How can you bring your products to the world in a mobile compliant format?