The statistics continue to astound. More and more consumers are going online with their iPhones, BlackBerrys, and now Android phones. The latest news from comScore: in 2009, over 50 million people visited websites with a handheld device, in the United States alone.
The sad fact is, most websites do not work well in mobile. They are hard to read and use, and sometimes do not work AT ALL. Your website is a business asset . If 20% of visitors to your company's website use a handheld, and your website delivers a poor mobile experience, then that asset is operating at only 80% effectiveness. And you have a big problem.
To solve it, you face a hurdle: most web designers do not have a clue when it comes to mobile. You have a business to run, and better things to do that become a technology expert. So how do you choose a design firm that is really qualified? How can you choose a web designer that will "get it right?"
Here's the secret. Just ask this one question: "What Phones Do You Have For Website Testing?"
To be blunt: They can not.
And that's good news for you, because it gives you a fast, easy way to separate the wheat from the chaff. Simply ask the prospective web design firm what devices they have for testing. For the USA marketplace in 2010 and beyond, at a minimum your mobile site needs to be tested on iPhone, BlackBerry, and Android phones. Windows Mobile and Symbian are important as well. Keep this in mind when choosing a firm that will take your company onto the mobile web.