The use of articles for the purposes of marketing is something that has been around for many decades. The practice of collaborating between newspapers and companies has many benefits. Basically a company would write article content, which the newspaper would get to publish. In exchange for the article, the newspaper would publish a little bio piece on the company. This is a type of exchange that has been around for some time, and the internet has only made it easier to match companies with writers. With the arrival of the internet also came internet marketing, which is a broad category that complementes article writing. These two concepts blend with each other to form a powerful relationship.
Article marketing is a time tested form of affordable internet marketing. Businesses can advertise to a targeted audience through the creation of articles. Internet marketing campaigns benefit the advertiser primarily due to the creation of unique content that builds a brand for the company who created the article campaign. Internet marketing covers many fronts, but most of them can be fairly expensive. Also most strategies do not provide the mutual benefit that article marketing provides to an advertiser and a publisher. Within the world of ecommerce, the joint relationship between internet marketing and article marketing gives an advertiser and a publisher the means to get quality content and links back as a benefit.
If you want to build a strong internet marketing business using a form of affordable internet marketing that is free, one of the best ways for you to achieve this is by writing articles and having them published in online article directories. While most forms of internet marketing are not powerful enough on their own to achieve huge results, article marketing can create astounding results in a small amount of time because the incredible way that it works. Not only does article marketing build strong and important one-way links from popular sites with high page ranks, but it also gives potential viewers new bridges for reaching your content, and simultaneously establishes you as an authority on the subject (s) that you have chosen to write about. This allows you to build brand awareness with potential visitors and customers who will trust your recommendation enough to sign up for your newsletter or buy your products.
If I had to give you some internet marketing advice that would show you how to increase targeted traffic to your products and services, I would advise you that article marketing is your best choice. It is the best form of affordable internet marketing because it is free. In addition to that many companies have been successful branding their products and services using article marketing as their only means of reaching potential prospects, which shows just how effective this strategy really is. Another added benefit of article marketing, is that it allows you to create powerful one way links to your website, which will give search engines a larger reason to continue indexing your content, raising your overall rank in the process.
The last benefit of article marketing I wanted to touch on is that when you write good content, people let other people know about things that they like. They say that the best form of advertisement is by word of mouth. That is definitely true in today's' social media world of Web 2.0. When people get good content they pass it around through "likes" and "shares", Google+, tweets and any other form of communicating online. That allows you as an advertiser to get massive exposure that you did not have to pay a single dollar for! As you can see, article marketing is a great form of affordable internet marketing that has many benefits that will help you spread the word about your business without breaking the bank.