So, you have decided that social media is the route you would like to market your brand / website. Finding this blog is going to excellent for getting tips on how to go about that, but while you are at it, there are several things that can be done that will also help your ranking in Google. You do not need to understand search engine optimization to be able to make some progress towards optimizing your site.
The first piece of advise I will give is to complete your user profiles on as many social networks as possible. Even if you are unsure if you will use that network very often. Not only is securing that username good for your personal brand, it gives you the chance to optimize at least one page on that network.
Fill in every piece of information on the profile page, including your website url. Most sites allow you to add your website address to your profile, which will provide you with a nice link as far as the search engines are concerned. Even if the site has a no follow tag (telling Google to ignore it) it is good for your networking.
While you are participating on a variety of sites, trying to network and build relationships, you are probably leaving comments. If you have set up your profile properly, all of these comments are providing a link back to your site. Most sites add a no follow tag to comment, but some leave the tag out. These sites are a great way to get your site links, and Google loves to see sites with lots of links to them. Comment as much as you would like, and then go to Google and type
If any of the results are from a comment you left, go back to that site, and become an active reader. Give assistance, answer questions. Do anything you can do to help people and build your brand. While you are doing this, every time you assist someone, you help your site climb the Google ladder.
Some of your social media marketing will allow for you to just flat out link to yourself. This is obviously not appropriate everywhere and can be seen as spam. Actually, a lot of the time that it 'could be mistaken as spam' the link will be in a section that has a no follow tag. So do not bother try and link in the wrong places. Great places to provide links are
An Ezine – If you write a quality article and submit it to a site, they usually condone a few links. They almost always allow you to link back to your site in any form you would like at the very bottom below your name.
Guest Post – Same situation. I have actually come across many guest posts not written by myself that did not include this link. As long as I had the access I added it in for them. This is not a spam link; If the post was of a good quality, and was informational, the reader would want to check you out either way. Why not help them out!
Remember, the key here is to be very scarce in the amount of links that you do send to yourself. Too many and you have become a spammer. One per article, or only if a piece of advice specifically relates to a section of your site would be perfect.
The links that you are creating for your site should be few and far between compared to the amount of content you are creating and posting on social media sites. However, these links should be as optimized as possible. You should never link to yourself in a manner that is useless to your search engine optimization. A bad link would be something like:
If you liked this article, check me out here
A GOOD link would be:
If you enjoyed this, check out my other work over that the SEO Review
The difference here is the anchor text. This tells Google what your site is about. If a site Google trusts (like Wikipedia) links to your page with the anchor text of 'pajamas' (you heard me) it is the internet equivalent of a good recommendation. When someone requests Google for a site on 'pajamas', it will see what sites have been recommended as being about pajamas. So if you had linked 'come see my pajamas here' Google gets the wrong impression and thinks you are a site about 'here'. Anchor text is important, and the more links you can obtain that are anchored properly, the higher you will move up the search engine rankings.
Slightly off topic of social media marketing, and how to optimize it, I will give a quick tip on your own site. Google does take into account the links on your own site, whether they are controlled by you or not, they are still important. Google has assigned you a page rank for a reason, (how much they trust you out of 10) and as long as you have yourself, they will respect what you have to say. This allows you some control over your own destiny. I recommend any internal linking to be done on your 'secondary' pages and not your landing page. I will not get into the details, but it will greatly help you to link to your main page from every page on your site. It will also help to reduce the number of links that your main page has on it.
Another factor that search engines like Google look at when they are scanning your site is the content on it. I recommend having a section for the tags you use on your page for this. This gives you a large section of keywords for Google to choose from without making your site look abnormal. These are all keywords that you are using, and your tag section allows users to quickly jump to any of them. It also tells Google that your site is about all of those topics, and you would like anyone who searches for those words to consider you as a destination.
I hope that my advice was helpful, and hopefully I kept it fairly basic. If there is anything that you have questions about, I believe that you can leave me a comment. I will be happy to answer any questions you may have about this topic. These were fairly easy to execute tips that can be used on almost any site. If I am to leave you with one last piece of advice, write for people, not for search engines. If you are writing quality, Google will find you.