Search engines are dominating the online industry in a big way. More than 90 percent web users rely on Google, Yahoo, MSN, and other popular search engines to seek information or find answers to their queries.
In such a scenario, it is but obvious for web businesses to be hooked to search engine marketing services. To put it in simple terms, these services help websites in procuring high rankings on search engine result pages (SERPs), and therefore, drive more traffic to their pages.
Marketing through search engines can be done in two ways – Search Engine Optimisation and Pay Per Click Advertising. The former, known as the organic form of marketing, involves natural optimisation of on-page and off-page factors for better rankings. Whereas, the latter involves keyword bidding in order to procure high rankings for adverts in the sponsored listings section of an SERP.
Marketers have debated the feasibility of both these services in the context of online marketing. If you are a newbie in this field, the following assessment – both positive and negative – of SEM services will help you take your pick.
* – Almost free of cost
* – Long-term impact
* – Suited to all kinds of businesses
* – No immediacy of results
* – Time consuming
* – Not easily comprehensible
* – Paid search marketing
* – Usually short-term impact
* – Immediate results
* – Easy to understand
* – Targeted Traffic
* – Not affordable for all kinds of businesses
Based on this assessment of search engine marketing, businesses can choose the service that best suits their budget and requirements. Here, it is important for you to remember that none of these techniques guarantee results. They need to be worked upon constantly so as to achieve desired results.
Search engines are constantly evolving, and therefore, the guidelines set by them are changing almost everyday. As a business owner, you ought to keep your website and marketing strategies up-to-date with the latest in the online marketplace.