Without SEO you would not be able to locate any of the millions of pages online. Search Engine Optimization (SEO) is the process that must be used to direct traffic to a website; it is really what fuels the Internet. SEO connects everyone who is looking for anything with the pages that they need to see. Getting directions to a place you do not know exists, is impossible. Your traffic is produced from "natural" or "organic" search results of all relevant items and information sitting somewhere in cyberspace. Search engine optimization for organic search has nothing to do with paid organic search inclusions.
These listings are such as Google AdWords 'Sponsored Links' fall under the technique known as, Search Engine Marketing (SEM) which is derived from paid advertising found on all the major search engines results pages. Organic SEO Marketing is done solely without paid search inclusion and is more effective in landing higher converting traffic. This is not to say that there is no value in Google AdWords, it is just completely different.
The primary goal of expertly implemented SEO is to create high visibility and easy access to a website by achieving a consistent placement on the first page of the major search engines. Over 92% of website traffic comes from organic links from the first page of the Google, Yahoo, and Bing. Now imagine the potential traffic that your website will gain. This number can be beyond astounding in size, making Organic SEO Marketing extremely effective and phenomenally profitable.
Can you still do this by yourself?
Of course, but how much time and head are you willing to spare? Your Internet marketing strategy can be self-implemented through many hours of SEO research and it is not impossible to optimize a website on your own. However, even after countless hours of tinkering with SEO techniques you might not find yourself ranking where you want to be. This is one of the reasons why businesses ever lead to hiring a Google AdWords reseller and offer to pay for a link on Google's first page. This can become very expensive and lead to poor ROI in short order. So why mess around? Get things rolling with a professional Organic SEO Marketing strategy.
Why are my PPC ads rarely seen on Google's first page?
If you're wondering about why pay-per-click for ads won in a bidding war with other competitors only occasionally appears on the front page for your target keywords it is probably because your victory was brief. If you are not monitoring your PPC campaigns consistently you can rest assured some of your higher budget competitors are. Without your willing to outspend them as well as put your valuable time into monitoring your PPC campaigns everyday, then a strategy for Organic SEO Marketing is the answer. In the long run, your much better off to invest in permanent "internet real estate" provided by SEO rather than rent property from Google … you can be sure the rent will increase as competition grows, and if you do not pay, you can count on the fact that Google will be quickly to evict you.