Pay Per Click Marketing also known as PPC is a service provided by Google Adwords, Yahoo Search Marketing and MSN. There are other lower tier search engines which also allow you to advertise in the same fashion, however, I would recommend staying with the 3 main search engines because the traffic is generally better.

If you’re looking to master Pay Per Click marketing, its important to understand that creating PPC campaigns is just 1 cog in the chain of Internet Marketing. There are many factors leading to conversion. For now, lets look at how we can get a good quality score for individual keywords.

1. For tracking purposes, it is a good idea to have 1 keyword per ad group. That way, when a keyword converts for you, you will be able to know which adgroup it was that lead to the conversion.

2. When bidding for keywords, you can generally follow the 1% rule. This is because, it can take about 100 clicks before you make a sale. Therefore, ending a keyword too early after 2 or 3 clicks may not be a good idea. If you find that you’re biddig to high for a keyword, its better to either let go of it, or if this is a good keyword, then build a good site with matching theme for that keyword. This will lower the cost per click.

3. Try searching for offers where you can get free $100 credit to test Adwords. You may find that Adwords is expensive, but if you can construct good landing pages, paying just $0.01 per click is very lucrative and can easily earn $100s of dollars in profits daily.

Good keyword, as well as some competitor research is key before embarking on a Pay Per Click campaign.