Percentage of searches on mobile

Chart of the Day: How the importance of mobile search varies by sector

It’s often said that we’re now well past the mobile tipping point where mobile accounts for more than half of site visits and searches. Yet this average masks a wide variation across sectors. For example, in B2B search is still dominated by desktop rather than mobile. At Smart Insights we see just 15% of our 500,000+ new organic visits are mobile.

This recently published research from Hitwise from the US and UK shows the difference in the percentage of mobile search by B2C industry sectors.

Mobile search share by industry: United States

Percentage share of mobile search US

Mobile search share by industry: United Kingdom

Mobile searches by industry category - United Kingdom

The main sectors where desktop is still relatively important are banking, property, travel and automotive.

  • Source: Mobile search report US
  • Sample: Consumer panel
  • Recommended report: SEO 7 steps guide

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