The world has new concepts ruling publicity, branding, advertising, and promotions. It's not an age of slow processes and manual data collection and surveys. It's an internet age now, a time of instant and live interaction. It's no more about unwanted telephone calls, or phenomenally expensive television advertisements that reach to no particular target audience. It's the age of social media marketing and niche publicity to reach only the people interested in your products. It's a new concept, barely a decade old; but it is the new bible for all marketing professionals and enterprises.
Social media marketing is based on certain platforms. These websites are the banners of social media today. Let's check them out and see why branding is easy with their facilities –
Facebook – 600 million users and counting; all in 10 years. This vast interaction public medium was initially a way to find college mates and alumni. Today, it's a $ 50 billion plus brand. All over the world, about 600 million possible clients wait to be approached. With user specific communities and forums, you could look for those niche communities where your products and services need to be publicized.
Twitter – 140 characters of magical micro-blogging. Twitter is the latest buzz, as social interaction has moved from PCs to cell phones. It is the haunt from everyone to move celebrities to politicians to claim fame. Even Barack Obama campaigned on Twitter for his presidency!
LinkedIn – It is the ultimate professional socialization platform. People have personal profiles blended with professional data. From HR recruitments to e-commerce, LinkedIn is one of the most vital social media marketing platforms that SMM experts use to brand you in.
Myspace – America's favorite discussion panel, over 200 million people use this website regularly. With user preferences and profiles clearly presenting you with an idea of what your target audience seeks and enjoys; your company can easily find its own grounds with some expert help.
BlogSpot.com – It's the world's favorite blogging site. A profile on BlogSpot.com is vital to make your social media plans successful. Interact with clients and patrons, update products and services, spread company news, approach new markets, and let your company become a public topic.
For success in business in this market of globalization and international interaction, thorough and impactful social media marketing is vital. But choose very carefully when you hire a web marketing agency to outsource your work to. Only professional companies survive in the market, but do homework on their performance before drawing any contracts.