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Nephron Pharmaceuticals

Nephron Pharmaceuticals Corporation develops and manufactures safe, affordable inhalation solution and suspension products that help patients with respiratory ailments, such as asthma, emphysema, and chronic obstructive pulmonary disease. Nephron Pharmaceuticals Corporation has 850 total employees across all of its locations and generates $196.85 million in sales (USD). The Challenge Turning many brands into one takes a lot… Continue reading Nephron Pharmaceuticals

Nephron Pharmaceuticals Corporation develops and manufactures safe, affordable inhalation solution and suspension products that help patients with respiratory ailments, such as asthma, emphysema, and chronic obstructive pulmonary disease. Nephron Pharmaceuticals Corporation has 850 total employees across all of its locations and generates $196.85 million in sales (USD).

The Challenge

Turning many brands into one takes a lot more than a just a refreshed visual identity.  Services have to be rethought, systems have to be integrated, and the important bits of each company need to survive the jump. Doing so takes a little bit of everything: ambition, restraint, strategy, and creativity.

The Result

As the world’s leading respiratory medication manufacturing company, Nephron Pharmaceuticals enjoys a leading position in an important industry space. Thanks to the efforts of the CMB team, the company was able to enter that space with a strong online presence, setting the new company up for future success.