Coastal Media Brand

Principles of Web Design: Content, Accessibility, Presentat…

Designing good websites is not simply a case of throwing a load of funky graphics at the screen, there are 3 main areas to consider, here I give a brief overview of these key areas and explain why they are so important.

The whole point of the majority of websites is to provide content, be it text, pictures, mp3s or videos to users. When you build a site the first thing you should consider is the content. How much is there likely to be, how often will it change, what content do you want the visitor drawn to first and so on. Design the site to fit the content, do not create a site first and then try to decide where to put everything, it simply wont work.
Additional content needs to be kept fresh and up to date at all times. You will never get repeat visitors if your content does not change, however impressive your site may look.

There is no point in content if people cant access it. Furthermore you do not want to limit access to those people fortunate enough to have the latest browsers & plugins, with high speed connections and with no special requirements.
The World Wide Web Consortium (W3C) publish guidelines to aid developers in creating standards compliant websites by writing clean, browser-friendly code. They also provide automated services for checking that your web pages conform. It is important to note however that compliance with these guidelines does not automatically ensure your site is fully accessible to all potential users. The best way to achieve this is to test your site against the Web Accessibility Initiatives guidelines. These are purely self-tested and if you decide your site has passed you can award it with an A, AA or AAA logo.

Presentation has very close connections to certain areas of the accessibility issue. In particular good use of colors is important from both viewpoints. Too many colors makes any site look un-coordinated and messy. Stick to a few basic colors for text, backgrounds, logos etc and use different shades of those colors to add depth. Make sure text color and background color are significantly different to make reading the text nice and easy.
Simply do not use an array of different fonts, stick to one or two through the site. Serif fonts such as Impact are good for, surprisingly, making an impact on a visitor whereas sans serif fonts like verdana are much easier on the eye when reading.
Large blocks of text look very unwelcoming to visitors so try to avoid them particularly on the HOMEpage, break text into paragaphs and sections with sub-headers, lists and so forth, use images where appropriate to give the user a break from reading.

It is important to note that all three of these components are vital in creating good sites but the balance between the three will vary from site to site. Just remember: Plan the design to fit the content; keep content fresh and accessible; make the site pleasing to look at and interact with.

Coastal Media Brand

a Lyfeloop, Inc company.