Professional Website Design Versus DIY
When it comes time to get your business on the internet it can be very tempting to consider building your own website. In spite of how easy some software can make it appear there is actually much more to creating an effective website than it may seem. Because of this, there are some very good reasons why you should resist the temptation to do it yourself and instead seek out professional website design services.
A professional website designer will know how to create a website that will be an effective online presence for your business because they will take into consideration the needs of your customers and other users of your website. Usability is an essential key to the success of your website and is affected by navigation and site structure. Even using the right fonts and colors on your website is very important and is something a professional web designer will be able to advise on.
It's unfortunate but true that just building a website is not enough. A website is useless if it can not be found! This is where search engine optimization (SEO) comes in. SEO is all about getting your website found in the search engines and it's another good reason why you should choose professional website design over the do-it-yourself option.
A professional web designer will be able to build your website using SEO principles right from the start and should also be able to offer or recommend additional ways to ensure your website will be found by those people looking for what you have to offer.
If you're planning on selling from your website then that's one more reason to go down the professional website design path. A professional will understand how to use the web for marketing and sales and can create a professional website that not just showcases your product or service but actually makes sales.
Selling online may also involve features such as shopping cart and an online payment processor as well as a customer help desk and email marketing. To learn enough about all these things to effectively implement them yourself could take many months so it makes much better sense to engage the services of a professional who already has the knowledge, experience and the resources to put all these things in place for you much more quickly.
Lastly, it may be a sad fact but it's true – looks do count. At least they count online. People who visit your website will make judgments about you and your business based on the look of your website. Professional looking website design is just as obvious as amateur DIY design. The first shows your business in a favorable light and the latter does not. If you are running a professional business and you want to attract customers and make sales then you need to look the part.
So, while DIY may at first appear to be the cheaper and easier option, all things considered, it is not. In fact, opting for DIY over professional website design is likely to prove more expensive in the long run. Up front it will cost you much more in time and then in the long run it can cost you money in terms of being less effective for your business.