Coastal Media Brand

Responsive Web Design: The Key to High Sales and Lead Genera…

In days gone by it was enough to have a website. Later it needed more interactivity, still later it needed social networking plugins. Little thought was given, if at all, to how the website would look on the tiny screens of the latest feature phone. The advent of the smartphone has changed all that. Today a website needs to be accessible across a plethora of devices; from tablets to smart phones and everything else’s in between.

To address this crucial demand developers have adopted a technology called Responsive Web Design. It is a form of design that has fluid panels that are not bound by pixels but by percentages, thus allowing them to literally transform, according to the device that the website is used upon. This in turn allows the browsers of any device to display the website in an optimal fashion with as little panning or scrolling required by the user.

The ramifications of designing websites in this unique fashion are undoubtedly immense. However the one aspect it truly affects the most is the number of leads it can generate which leads to a higher sales ratio.

The design of a website in this format all but eliminates the cost of maintaining a separate website for mobile phone users. It thus proves to be cost effective as well

It also lends itself to greater SEO adaptability. A single website across multiple devices can increase the number of hits on a website to a very large extent.

Yet as mentioned earlier the greatest advantage is lead and sales generation. Simply put, the end user of a responsive design website find himself engaged with a rich and interactive device no matter what device he uses to browse it on. This leaves a very favorable impression on the end user. The website is far more accessible to consumers who may not have access to a personal computer, or those who prefer to use a tablet for browsing. This extension of reach for the responsive design website is a major reason most designers are adopting this form of web development. Increased viewership may not mean sure fire sales but the propensity to increase sales is definitely heightened by the responsive website design. Since so far less than three percent of the total websites on the internet are using this technology, the ones who have employed it are already miles ahead of their competitors. Just the fact that a consumer can access a website across multiple devices may be the reason why they don’t even consider looking into the completion.

There is the possibility that your existing website does not lend itself to being redesigned in the Responsive design style either due to technical obstacles or maybe your company may feel that this style does not really suit you. Even a major website like LinkedIn feels that way. Yet the way forward for the internet is mobile. That is a reality that has already descended upon us and it cannot be ignored. Over sixty percent of internet traffic worldwide is via mobile devices. Thus it makes perfect sense to ensure that your website is equipped to look its best when it is brought up on the various devices around us.

Sales can be a tricky proposition for a website. Window shopping has reached its pinnacle on the World Wide Web. As any marketer will tell you high footfall does not guarantee sales. Yet it has been noted that, websites that have used responsive website design have a consistently high level of sales for the company the website represents. The simplest reason for this is accessibility. The responsive website does not need a probable customer to park themselves in front of a computer to get the best out of their website. Even the four inch wide screen of a feature phone gives them the richest content and display in a format that requires very little of them. Thus they are induced to interact with the website despite the limitations of their device.

Some naysayers argue that unless a company depends heavily on their website for lead generation or sales, it is not likely that they will need to revamp their website to this format of web design. The sad yet blatant truth is that if a company has not started to mine the resources of the internet to increase its sales and lead generation that company is headed toward fiscal extinction. There is no escaping the impact the internet has on the world. If a company recognizes the need for a website then it surely will also recognize the need for that website to be relevant and supremely accessible.

Thus the door has been opened to the future, where one website will seamlessly travel across all devices

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