Retail Display Benefits – Sell More With Retail Fixtures
Retail display solutions can substantially increase your product sales. According to latest research reported by POPAI (Point of Purchase Agency International) most of the consumers are making their purchase decisions at the point of purchase. They estimate that over 60% of total purchase is attributed to retail displays as the major promotional element in store.
Today shoppers are overloaded with lots different product information and advertisements. In order to convert high margin sales retailers need to find effective solutions to make their brand get noticed from the mass. And it is more important then ever to know how to compete for consumer attention in retail markets.
Retail displays are merchandising fixtures that holds inventory or present featured products. Retail display racks are excellent for attracting customer’s attention in a competitive retail store floor.
Retail displays provide following benefits when properly designed and deployed:
1. Increase Your Profits. A sophisticated retail display will increase the perceived value of your products and draw prospective customers to merchandise. Our testing reveals that in many categories shoppers will pay up to 50% more for products displayed on well-designed retail fixtures. It is even expected by consumers that brand products are displayed exclusively to demonstrate value.
2. Attention is everything. An eye-catching retail display increases sales by garnering the attention of customers and enticing them to physically engage with store products. You cannot convert sales if your product can’t compete against the mass and get noticed.
3. Location, location, location. Intelligent positioning of your retail displays can guide customers through your store to the high margin product areas. Not only must you present the products at the right place in the store, but a branded retail display ensure your real estate is secured.
4. Elevate Your Brand. Elegant custom retail displays will highlight a few main features of the product and effectively market brand name. With informative banners and signs you have the chance to not only get the shoppers attention, but also communicate your featured message about your product or company to consumers.
5. Promote new products and services. Innovative retail fixtures provide a platform to launch new products and services to prospective customers.
Which kind of retail display will best make your products sell will depend on your product’s features, your program and goals. Find some custom retail display design inspiration on the web or magazines.
Contact manufacturers and designers with proven industry experience and a credible track record. Discuss with experts about your favorite design to get your ideal custom retail display produced.