Web design is basically a skill of introducing and arranging contents and even images, to an end user or client, so promoting and advertising their basic expertise and talent to the audience. Basically the word 'web design' encompasses a lot of attributes and elements that need to be kept in mind while designing a website page. Again it is more than just the look and feel of the website being created. The website should always be user friendly, which will also help the organization achieve its goals to the fullest.
Website designing and planning is an ongoing activity and quite an intricate process. So, it is important to take the time and plan exactly what is required. One of the essential things to be kept in mind is identifying the target audience well. Here audiences are the group of people, ie, the market, who are expected to visit the webpage for a specific reason. Thus, knowing the characteristics of the audience will allow for an effective website to be designed ensuring a steady flow of business for the client.
Correspondingly, the content of the web should also be organized properly, as it contains all the basic information that the client would want his audience to know. All the pages should have appropriate title tags, containing key words that will absolutely enhance optimization in the search engines. For that reason, while designing the website, it should be seen to it that the page does not look too cluttered and has too much information in the form of texts. This will confuse the readers and they might just switch over to a different website. The content fulfills the need and the desire of the target audience, and keeping it simple will retain the visitors for a longer period of time.
With the main content of the website ready, the site availability and compatibility has to be taken into account. The website should be versatile enough to be viewed from different browsers and platforms from all over the globe. Thus while designing the website; all types of scalable options have to be kept in mind. The most important thing to remember is that, at the end of the day all the web pages should look absolutely similar in all the browsers. Be it Microsoft Internet Explorer, Mozilla FireFox, Google Chrome or Apple Safari, even platforms such as cell phones and PDAs have to be kept in mind.
Website design in India is also fast catching up with all the latest technologies and tools and is now almost at par with all the international standards. Keeping in mind the limited knowledge of the average users of the web and getting to know the target audience will help the web designer to come up with as perfect a webpage as possible. The website designer should always keep himself up-to-date of all the latest designing technologies which are in vogue to come up with the best website designs, which will also catch the audience's eyes.