The demand for multiple device websites has reached its peak with the increasing adoption of smartphones and tablets nowadays. And the main reason for this is the use of a responsive web design which not only normalizes and maintains the same look and feel for a website irrespective of devices, but also it takes care of factors such as screen size, pixel resolution, click versus touch and several others.
Along with enhancing the viewing experience, the responsive web design also takes care of SEO which is pivotal for any digital marketing strategy. Here are some of the SEO benefits of having a responsive website design for your business:
1. Google Loves Responsive:
It is a well-known fact that Google is the most effective and useful search engine of the lot. So it’s good to keep into consideration what Google loves. The latter clearly says that the configuration that they recommend should be that of a responsive design. So make your web a responsive one.
2. No Risk of Duplicity:
Let’s suppose you are making two different sites for two different mediums, one for website and one for tablet. Doing this means that you are releasing duplicate content for the same content in Internet which is totally not advisable. But in responsive, there is no problem as such owing to the fact that you would be required to release only one content both for the website and for the tablet. So there are no issues of duplicity.
3. Link Building:
Link Building is an ongoing and lengthy process to build links from trustworthy sites. When moving to a responsive design website, you can maintain all the backlinks that your original site has.
4. Reduction in Bounce Rates:
By interpreting a high bounce rate, search engines mean the content are not relevant to the user and will decrease the site’s rank accordingly. A responsively designed site combats this problem by presenting all of the same content found on the desktop site, but in a functional way.
5. Reduces Time for Loading:
Responsive design doesn’t require a redirection of queries to a certain URL, so it takes a lesser time for loading than a mobile site.
6. Improve Mobile Search Rankings:
Today mobile searches have surpassed web searches and Google ranks URLs optimized for mobile higher in rank as far as mobile searches are concerned. Henceforth, a responsive design is the best for your mobile search also.
7. User Experience is Enhanced:
Let’s say you spot something on a website while browsing on your computer and you want to send that to a friend who will view that on their phone. So if the website is responsive, and has been designed well, the content will work just as well on his screen as on yours. Going responsive is the best way to offer visitors the best possible user experience.
8. Social Share Growth:
A responsive design website will keep all the social shares to one site. And if your link’s site is shared, it’s easily readable on any device.
9. Cost Effective:
A responsive designed website is cheaper than having to build a mobile site as well.
10. Reputation Building:
Around 48% people in a company admitted that if a site doesn’t work well, it made them feel the company didn’t care about their business. So, if the site is well-built it brings a good reputation to the company. And a responsive web design is quite instrumental in that.
