If you have been online for any time at all, you have probably heard the term SEO. This stands for search engine optimisation. This is a highly technical process that improves the visibility of a web site on the major search engines. The goal of any website should be to get high up on the front page of the search results or to appear more frequently on the front page of the major search engines. Results like this will increase the traffic to your website and the more traffic or ‘visitors’ will increase conversions.
Of course you will need to ensure that your traffic is ‘targeted’ so that visitors to your site are searching for your products and services. This is why SEO should be a major factor in promoting a website.
Search engine optimisation will examine how the search engines operate. It will also look at what people are searching for. Optimising a website for the search engines can be a time consuming task. Not only does the site have to be keyword optimised. A site is judged by the number and quality of links that point to it from other sites. These links are seen as ‘votes’ of popularity by search engines and thus they will increase a sites visibility by moving it up the rankings. This takes a lot of time and effort. Social networking also plays a key part in getting a website ranked for your targeted keywords.
The major search engines keep their algorithms for SEO a secret. This is because if everyone knew these secrets, the whole system would collapse as billions of websites would be using the same methods to try to get to the front page of the search engines. This is why it can be difficult for the average business owner or the average website owner to get their site ranked.
So if you don’t know how to get your site ranked what are you supposed to do? You have two choices. You could spend hours upon hours of studying seo and use trial and error methods to get your site on the front page. This could take you months or even years. Your other choice would be to hire a SEO consulting company to do this for you. A SEO consulting company will already know how to optimize and promote your site using proven and established SEO techniques.
As you can see, SEO is extremely important when it comes to promoting your website. Without proper search optimisation your website will be lost forever in the billions of other sites out there.