Search Engine Optimization
SEO copywriting is writing web page copy that includes targeted keyword phrases in certain frequencies and densities. This usually means attaining a higher ranking in search engines and directories via changes to your site code, to make it more relevant and therefore more search engine compatible. SEO and Web site creation should really go hand in hand from the start. Having your SEO implemented professionally typically has a very high return on investment because of the amount of targeted traffic it can generate. Their work will involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from completely spidering a site. Site owners now recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines. They are search engine optimization techniques and strategies that fall outside the guidelines of the major search engines with the intent of manipulating the position of one's website to a far more strategic location in the search engines' results index. Black hat SEO is tempting; after all, these tricks actually do work, temporarily. Black hat SEOs know what they are doing is defined as unethical, and do it anyway for specific reasons, sometimes not realizing that they will ever be banned.
Site optimization is possible on existing sites but not practical. Optimization should be done during new site construction. Site structure is a vital component to ranking success on Yahoo and Google especially in competitive marketplaces where every advantage is required to reach the top. Sites employing cloaking techniques WILL be penalized, as was evident by Google's complete ban of BMW Germany's corporate website in Feb 2006 for practicing cloaking. Pages devoted to selling product do not often rank well. Pages that rank well in search engines tend to focus on specific key phrases that usually appear in the HTML element, breadcrumb navigation links, product names and descriptions, and cross-links.
Google says it rankings sites using more than 200 different signals. Google currently indexes over 8 billion web pages with Yahoo. Google accounts for only 33% -37% of all users, so you can not ignore all of the remaining search engines or else you'll lose the remaining 60%. Google calculates page rank through link analysis, the more web pages that link to your website the higher the ranking. They also use your back link structure to determine your Page Rank. Google specifics that back links are one of the most important factors in the page rank of a website.
Google has enforced webpage restrictions for years, such as for hidden-text (background & foreground colors exactly the same hue) which they implemented in 2006. Google is vigilant about discovering anyone "spamming" their engine, and if they discover your site hiding text , there is a good chance you'll be penalized and removed from their index. Google will penal a non standard website by blocking search results automatically the next day for 30-35 days.
When choosing an SEO company you must be careful, SEO companies that employ overly aggressive techniques can get their clients websites taken from the search results. SEO can be simple for some websites, but remember others may require intense website code, content, navigation and internal linking changes. SEO makes your website more visible on the internet which helps in capturing more visitors and increases your sales and leads.