SEO Campaign for E-commerce websites
Know the tips and tricks of SEO to achieve higher ranking in Google for your E-commerce websites. Make a stand-alone presence in the market from your competitors of the same field.
The following SEO processes help in getting top rank for your website.
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Necessary Research
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Before you make a digital presence of your site in Google, make an analysis on priority based keywords and competitor research.
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When it comes to keyword research: concentrate on keyword search volume, identify high relevant keywords for your product/service.
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Do not choose high competitive and too broad keywords.
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When we move on to competitor research: Check if your competitors have high Domain Authority(DA) and Page Authorities (PA) than you.
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Identify from where your competitors are getting inbound links to their sites.
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Site architecture and it’s navigation is the crucial element in any E-commerce websites. Check your competitor’s site architecture and build your own strategy.
Know your site’s Current Status: Site Audit
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The site audit phase includes: Determining Site Errors and speed.
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Identify site errors : Test the site to locate errors, link redirects, missing header tags, page redundant, content and missing url’s.
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Ideally, your site should not take more than 3 seconds to load. Buy more server space to enhance your site performance.
On-page Optimization
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Implement the techniques of On-page optimization with in your site to boost site ranking in Google. Some of the factors of on-page optimization include:
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Keyword optimization: Optimize your page or blogs with one potential keyword in page title, urls, meta title and meta description, headers and sub-headers, product and service descriptions and image file names and tags. Use user-friendly url’s to make more loyal customers.
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Site architecture : Concentrate on creating a ‘Flat site architecture’ for your e-commerce website which creates an easy navigation-path from HOME page to product pages.
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Internal Linking: Create an internal link to your top keywords. This feature allows you to make your own anchor text. Create a site map and submit to Google. It will crawl your complete website and indexes each page.
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Social-media integration : Online marketing is highly successful with effective social media integration of your E-commerce website.
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Easy Navigation : Seamless navigation of the site is the success to any E-commerce business. Enhance the SEO impact by using live chat option in your site.
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Mobile E-commerce : Mobile phone have overtaken desktops. Customers prefer to shop even when they travel. This makes it imperative for e-commerce websites to become responsive( mobile-friendly). Many of the enterprise apps are exclusively designed for mobiles for great user experience.
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Customer Reviews : Reviews of a product are quite important for an E-commerce site. Your site’s conversion rate is increased when product reviews are added by a customer to your online shopping portal. Every fresh reviews attracts more new customers.
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Rich Snippets : These snippets are HTML coded bits which makes a higher impact on improving website’s ranking.
Testing and Optimization
Maintain a perfect testing and optimization strategy to improve constant rankings by using:
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Analytics for highest conversion keywords.
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PPC campaigns to your SEO.
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Testing meta titles and meta descriptions.
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A/B testing.
Blogs are the Best
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One of the essential SEO services is keyword research. As you can optimize only one keyword for single page of your site, the rest important one’s will be left behind.
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Include all the needed keywords in the blog and achieve good traffic for your E-commerce sites. High-quality content blogs can engage the user for more time.
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Google will not present any social signal points if your business blog is keyword-stuffed.
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Write a series of posts of about your product or service to make your customers better understand the product’s features and usage.
Be top in Local Listings
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Ensure to include your company name, address and contact details to be displayed at the bottom of the each page of your website.
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Enroll your business details in local directories to be in reach of the customers.
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Use location-based keywords to get identified by Google.
Get your E-commerce website’s visibility listed at the top of the SERP’s in Google through the best practices of a Digital Marketing Company.