Almost one-third of the earth’s population has access to social media, and it’s no wonder why it became one of the most promising platforms of advertising and marketing of businesses, companies, products, organizations, and even personalities. This large amount of potential customers is a fragrant scent to marketers, as it is indeed one of the most effective and efficient areas of advertising and marketing to boost popularity and sales, in an inexpensive investment.
Thus, several ideas are flourishing from the great minds of today’s marketers, and it will be definitely safe to say that we will see more innovation and bold moves of social media marketing strategies starting this 2017. And without further ado, here are the two possible social media marketing strategies that are certainly set to dominate the industry, and will take advertising to the next level starting this year.
Utilization of Messaging Apps as a Primary Communication Tool Between Customers and Businesses
A whopping four billion users are relying on messaging apps in the world, and with that enormous number, it is undoubtedly highly probable that messaging apps will be utilized to leverage their respective market presence.
It is known that brands that deeply communicate and value their customers achieve ensured profitability in line with positive customer feedback, and that’s why usage of messaging tools to communicate with customers has unlimited potential of becoming the primary resort of companies for customer service.
With the huge number of people that relies on their messaging through the usage of social media apps such as Facebook Messenger, WhatsApp, WeChat, Skype, and Viber, maybe it’s time for marketers to utilize its existence and functionalities as an advertising tool. Rather than having long and stressing customer service calls, a live messaging might be the key to solving the unending issues in the mainstream customer service platform.
Using the Functionalities of Live Streaming Videos for Advertising and Marketing
A significant number of marketers used the tremendous opportunity of the newly introduced live-streaming feature of social media apps for the purpose of marketing last 2016. And surprisingly, it turned out that it is an effective way of interacting with potential customers, giving real-time engagement to viewers that have a huge possibility of turning to be customers.
Brands can utilize the existence of live streaming, as they can cover events to showcase their products, host interview sessions, product demonstrations, and even produce weekly series. And adding up the feature of 360-degree capabilities that is a great way to showcase a crowded event, a landscape center or behind-the-scenes tour, is indeed a great finishing touch for your advertising.
This feature opens up a more convenient communication with the company, as it will give customers the capability to directly ask questions by posting comments, feel and see the actual product that provides experience, and also an obviously more effective engagement between customers and the company.
These are only some of the blossoming trends of social media marketing, and with a little time, it is safe to assume that social media is on its way of becoming the primary platform for advertising and marketing on a global scale.