Social Media Setup and Management – What You Should Know

Social Media Setup and Management – What You Should Know

As a business on the internet, you have to take advantage of all of the tools that are available to you. Marketing your business effectively is not something that will happen overnight, nor is it something that you can do without all the right tools and plans in place. Some of the most valuable tools that you can find come in the form of social media. These include social networking sites like Facebook, Twitter, and others that will help your business reach out to its audience on a more personal and approachable level.

Anyone can build a website and create marketing campaigns that are typical. It takes a special type of business to realize the importance of social networking and the principles of Web 2.0 in their business marketing plan. Web 2.0 is basically a way to utilize web applications to share information in a user-centric environment where collaboration is popular. This type of marketing gives a sense of community, utilizing active participation instead of passive viewing and absorbing of information. With this type of use, social networking sites, blogs, viral videos, and other interactive media are the key to success.


Facebook is, by far, the best and most used social networking application that your business will find. Just about everyone uses Facebook these days and it will definitely benefit your business to get on the bandwagon. Setting up a business account is simple and takes very little time, as long as you know what you are doing. With professional marketing services, you can trust the job to the experts. They will create the best profile, establish networks and friends for the profile, and help manage your Facebook account in a way that it becomes a necessary marketing tool for your business.

You can use Facebook to communicate with customers in their preferred space. This allows you to offer specials, incentives, and updates about your business in real-time. You no longer have to send out emails or press releases to inform people because a short, simple update on Facebook can take care of it for you. There are a lot of tricks and tools to keep in mind while creating a Facebook account for your business, of course, which is why professionals are often the best choice to setup and manage this account.


Twitter, in case you're not familiar, is a social networking site that is based around short 'tweets' or informational updates. The limit here is 160 characters, as the site is designed to keep things short and to the point. Think of it like the 'What's on your Mind' of Facebook, but without the profiles, pictures, apps, and other content that Facebook provides. There are millions of people who use Twitter on a daily basis and with mobile apps galore. It is easy and accessible for everyone to stay informed about what's going on in the world of tweets.

Twitter is not going to give your business a space to delve into its history and talk about why it is a great business. This social networking space is where you can generate a list of followers, which you can update on your business with short messages regarding sales, special events, changes to the website, and other elements that they need to be aware of. Once again, however, you do not have to learn a whole new skill set to use this tool successfully. Professional services that can create, monitor, and manage your Twitter account are available and will often provide the service in a package with other social networking services. If you can find a company to take care of all of your social media campaigns, it will be easier for you in the end.


LinkedIn is a professional networking site, with a setup similar to a social networking page. However, this is where the professionals can network without the involvement of the general public. You need to have a LinkedIn profile for your company as well as yourself, which will both help you network with other industry professionals, colleges, professional clients, and other people that you know or meet on a professional level.

Think of LinkedIn like a giant networking party, but instead of changing business cards in person, you are changing profiles via the Internet to make connections and build relationships. LinkedIn profiles will not make or break your business, but they can help you get in touch with the right people in the right places when you are doing business online.


Most professionals see YouTube as a great place to watch videos for entertainment. While this is the most common use of the YouTube application, it can also be a powerful business tool. Commercials and business initiatives by the millions can be found on the site. There are VERY strict rules as to how a business client can use viral videos to promote their business, but if you follow the rules you can generate a lot of interest in your business through YouTube alone.

The basic premise is that people would rather watch a video than read a boring page of content. If you can provide useful, relevant and engaging videos, your audience will respond well. Of course, this is one application that you need to hire marketing professionals for. Unless you have hours to spend learning the rules and how to properly use YouTube in your business, let the experts take care of it. They can create your account, generate concepts and publish videos that will get results.

Social Media Management is Not for the Amateur

Setting up and managing your social media campaigns and social networking accounts might seem simple enough. However, as a business owner, you have many other things to take care of and do not have time to learn all the details. When you enlist the help of professional marketing services, it will be easier for you to succeed with social media and networking. This gives your business a real opportunity to thrive in the online business world, so make sure that you let the experts do what they know best.

Bill Norton Harnessing the Power of Inbound Marketing

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