You've already created your own website. Now you just need to bring other people to it. One of the most effective ways to do this is to use social media. There are a number of social media networking sites that will help you to make your website popular, and the three main sources that you'll want to use include Facebook, Twitter, and MySpace.
If you have our own business, it is very important that you start blogging or submitting entries on a social networking site. This way, you can market your business to thousands of people that are also connected to the site. These sites also provide you with instant communication, and these sites are free to join. You'll also improve your search engine placement, so that people can search for you when they're using Yahoo or Google in order to find out more about a business that has the products that your company is selling.
The best way to make the most of the advantage is to set up an account with all three social networking sites, especially Facebook. Facebook is one of the fastest growing social networking websites in the world, so you'll be able to attract clients outside of the US, which is especially ideal if you're running an online business. When you post comments on your status, you can include the link to your company's website, so that it will not be hard for people to find. You can also use the 'notes' section of Facebook in order to explain the function and goals of your business. You can include as many people in the note as you would like, so that potential partners and investors can learn more about your company.
After you create an account with these social media sources, you'll need to start making friends on each of these sites. You can start by inviting your friends and family to join the site, and then connecting to their mutual friends. This will help your network to grow, since you'll be surprised how many people you actually know. If the members that you've sent friend requests to have their own businesses as well, it is likely that your request will be accepted faster. You can also post information about any business-related events that you're going to have having. You can invite people to attend the event (s), and can create an RSVP list, so you'll know how many people to prepare for.
Do not forget to be consistent when you're using social media. You'll need to check back on the site a few times a day in order to update your status and add more friends, and to keep your social media network updated about the professional progress you're making.