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When social media first became popular, its general concept was a paradigm between people (sociology) and technology. Public conversations made involvement from outside parties possible. Over time, the purpose of social media has changed.

What sociology is and how it relates to technology

Sociology is defined as “The science of human society.” In many, if not all cases, human roots, organizational skills and the development of society with regard to technology have been key attributes in the field of sociology. Technology introduces advancements and information that plays an important part in helping a society to achieve its objectives. No matter what those goals are, relationships are always at the heart of accomplishing them. In this day and age of advanced (and extremely sophisticated) technology, people seem to be making connections more easily and on a much broader scale. They are interacting in many different ways and in some cases, the interactions are extremely creative. Of course, the bottom line is that it always comes down to the human relationship.

Sociology and human interaction

With the huge number of people who are involved nowadays with social networks, it is very interesting to note how they are influenced by each other in many different ways. Human beings need to network. It is one of the major sources of happiness and fulfillment and the more they interact (on many different levels), the more satisfied they are going to feel. When people engage in social networking, there is no doubt that they start to have a tremendous impact on each other and the discussions that come out of the networking experiences very often affect the decisions that they make in life and in business. It is very important for people to recognize and appreciate how much other people influence them and how much that enriches their own experience. It has been proven that conscious and subconscious behaviors dramatically increase when people are involved thorough social networking. Because humans are emotionally dependent on each other, many people will share qualities, both positive and negative.

The success or failure of sociology and technology

It is important to understand that if sociology and its relationship to technology fails, the fault lies with the people. Technology is created and maintained by humans. If something goes wrong on the technical side, it is irrational to blame the technology itself. The responsibility always lies with the people. On the other side, the people are the ones who deserve the credit when everything works out well. For example, a huge amount of friends on Facebook, or dozens of followers on Twitter, requires maintenance to keep the interest of those advocates. No matter how technologically advanced your social media channels are, without human involvement, progress is not possible.

The popularity of social media and the reasons behind it

There are often times that one wonders how social media became so popular and why so many people have shown such an interest in it. First of all, it is critical to understand that human relationships are at the heart of social media‘s success. By no means does this discount how important the technological aspect is. Without technology, there would be no social media to begin with. One of the biggest reasons for the success of social media is accessibility to people at incredible speeds. The interactivity of social media is what relates to human nature. The sociological characteristics of social media can be credited with its own progress. Human beings’ influence on each other is a part of the phenomenon that is inevitable. People make choices in life (and the same applies to their interaction through social media) in large part due to what other people do and say.

Connecting on a very personal level

No matter what type of business you have, without relationships with other people, the part of your career that involves sales would be nothing short of mediocre at best. The way that any person gets to a point of successfully selling their products and/or services is by building trust and credibility. Interestingly, in many ways, social media has brought people together at a level unlike any other before. Social media, and the interactions that people have through it, allows many different emotions to be expressed and relationships to flourish due to the ease of interactions.


Sociology plays a tremendous role in the success of social media. Technology can be viewed as an extremely sophisticated tool that makes things possible when it comes to social media and human beings. As time goes on, those tools change and new ways are introduced. It is very important to take advantage of whichever technological advances are being offered, as long as they make sense for your business. A devotion of time and energy toward working with new technologies will pay off in business in one way or another.

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