Some say social media marketing is overrated … some say it's just above average and some ponder with skepticism. While the actual potential is yet to be gauged, marketers need to know what's hidden and what actually needs to be explored. There are case studies where social media helped Brands to evolve while there are also cases where Businesses failed to exploit the potential of networking. Let's take a ride through the common questions which are generally asked by the marketers.
Where to start from?
Social media networks are growing in numbers every day. If you think which one to start with, you might just ponder around which has the maximum users or which network will best suit your requirement. Well, the best answer is: you never know where your potential customer resides. Here, you must register yourself across all the networks to incur the best engagement possible.
What strategies should I employ?
Different networks provide different approaches. While Facebook allows you to interact with customers directly, LinkedIn allows for a more productive B2B interaction. YouTube is the most efficient means to broadcast your videos. Instagram provides the most effective platform for creative image messaging. So, it does not matter which platform you are linked with, you need to know your strategy. Whether you want to publicize your events or want to drive a regular interaction with customers, choose the right platform to streamline your message.
Yes, netiquettes! There are certain unspoken rules in the cyberspace which has not been penned down or scribed somewhere. But there are some experts who have gone through the process several times and often they own a community. Subscribe to those communities that match your interest and ask advices from experts.
How do I measure whether it's working or not?
Social Media Marketing companies often stay in confusion while their efforts are drawing results at all. Well, after all, Metrics Matter! While you engage with social media, you also need to own a great social media management tool that will generate reports to show you how much you have achieved your success and how are your competitors performing.
Are there any chances that your endeavors will fall apart?
Yes, there are pretty chances. An ambiguous message or a wrong message will draw a negative response from all over the world. There are great examples that showed to the world how delegates lost their position or how a company lost in the blues. Keep a strong check on what are you posting, sharing or lying. Your single click can bring an end to all!
What's my goal?
Only posting or tweeting is not enough … You need to be conscious on your end result … Your campaigns should drive great traffic and your postings should incur innumerable likes and shares. Post and Tweet with an aim … an aim to excel!