Struggle in Designing a Website
If you are having an SEO business, then you can not escape from the fact that it is not a profession having a single trick, it is not meant for the person who specializes too narrowly. It is a process of bringing the content of the website up to the standard of search engines. It requires contribution from many areas of expertise; they are copywriting, conversion analysis, website development, usability understanding and many more. To expertise in SEO, you need to specialize in at least two fields at a same time. If you are a web design professional, you would require understanding how Google surveys the information on your website, Google crawls and uses various types of professionals to evaluate the rankings of your website. Many times it happens that the client requests for an attractive and unique design and changes in the content, for keyword problem and the designer makes the changes without considering that it would really affect the rankings on the major search engines. The client would do it to increase the sales, attract new customers but it would do the reverse.
The clients do not think of the disadvantage of being ranked on the second page rather than the first page. They do not realize that their website might not get much attention as expected by changing the website design. The web artists are not much familiar with the way of search engine optimization that is why they do not achieve great success in getting their website ranked high over the search engines.