If you are looking to achieve network marketing success, there is a right way to do network marketing and there is a wrong way to do it. If you do it the right way over a long enough period of time, you will be able to attract others into your organization that will also do it the right way. Once that happens, duplication occurs and you will have an income that comes in regardless of what you do personally.
This is the key to network marketing, to attract enough people that do it right that you are able to leverage the efforts of your organization. To accomplish this, here are the top 3 best network marketing success tips for you and your business.
Tip #1 – Become the hunted, not the hunter: Too many people in this industry chase after prospects. When you chase after prospects you give up all of your power and posture to the prospect. You create the impression that you need the prospect in your business. This results in no show appointments, missed phone calls, lots of activity with little results to show for it and just a frustrating experience. Instead of chasing after prospects you should have prospects chase after you. How do you do this?
You do this by creating an effective marketing system designed to attract and pre qualify prospects for you. You attract prospects by targeting the people who are most likely willing and able to participate in network marketing and that is people already in network marketing. You build a system consisting of lead capture pages, auto responder emails and a retail information product to separate the serious from the curious. A prospect that is willing to go through all of these steps is more qualified then a prospect that is not.
Tip #2 – Promote YOU, not your opportunity or product: When you promote your opportunity or product you have nothing that separates you from all of the other network marketing distributors in your company. As a result, you give your prospects no reason to sign up with you other than the fact that you might have been the first or the latest one to expose this prospect to your particular network marketing product or opportunity.
The only way for you to distinguish yourself from the other distributors in your MLM marketing company is to promote yourself and not the opportunity and product. By promoting yourself and what you can offer in value to the prospect you now have what is referred to marketing as a unique selling proposition. Known as a USP (unique selling proposition), this is simply what separates you from the alternatives. People can offer the same opportunity as you. People can market the same products as you. What people cannot offer though, is YOU and that’s how you distinguish yourself from the competition.
Tip #3 – Understand the 80/20 rule: Most of the time you here this rule apply to your organization production. 80% of your production will come from 20% of your distributors. However, this is not what I am referring to. I am talking about the 80/20 rule of success in network marketing. 80% of your success is dictated by your attitude and philosophy. 20% of your success is dictated by how you do the business. If you notice whenever you read any book on network marketing or listen to any training, they always talk about attitude and philosophy.
It doesn’t matter whether they are training on old school network marketing techniques or new school Internet network marketing prospecting strategies, attitude and philosophy is always discussed. You can master all of the proper techniques for marketing your internet marketing business on the Internet. However, if you don’t have a positive philosophy and a positive attitude about building the business, you will NOT have success.
If you follow these three critical tips, you will experience massive network marketing success and we will be reading about your story in your company’s profiles of success magazine or book!