A branding and marketing strategy is essential to the success of a small business. This is the framework by which you de...
10 logo design tips to boost your brand presence
Logo creation is an integral part of the brand-building process. From including key shapes to selecting the perfect colo...
Minimum viable brand: the least your brand needs to kick things off
If you’ve been reading our blog for any period of time, you know what a brand is. You know a brand is a company or other...
An article all about alliteration in brand names
Alliteration in brand names accounts for some of the biggest, boldest ones out there. Coca-Cola, PayPal and TikTok: they...
Brand activism for small businesses: 4 tips for developing a social impact strategy
Brand activism refers to the concrete actions that a business takes to affect change for a social, political, or environ...
Creative ideas for using recycled materials in your brand
Recycling is nothing new. But with sustainability increasingly valued, designers and producers are using recycled materi...
Our top tips on how to improve your brand
Building a strong brand is the cornerstone of any business. It’s how new customers find and choose to connect with you, ...
Four logo variations that every brand needs to know
While a logo is a singular visual expression of your brand, it can—and should—take on many forms. That’s where logo vari...
Building a brand community – 99designs
You’ve probably heard people talk about brand communities and envisaged a big online fan club that formed organically th...
How to use a website audit to boost your brand
Do you want to improve your business site’s online presence? Conducting a website audit pinpoints where to improve your ...