France’s Senate Committee on Economic Affairs has made changes to a proposal under Bill No. 790 previously passed in the...
Brand strategy template: a small business worksheet to flesh out your marketing plan
A branding and marketing strategy is essential to the success of a small business. This is the framework by which you de...
The 7 top digital marketing trends of 2023
Gen Z, TikTok and artificial intelligence—they’re not only the future, they’re the present and in 2023, brands need to p...
Invisible marketing: how brands sell their products without saying a word
“You need to put your name out there” is one of the first things small business leaders are told when starting out with ...
What is a marketing funnel?
Starting and maintaining a successful business takes time, energy, and a lot of love. But it also requires a deep unders...
Smell that? Scent marketing is your brand’s invisible secret weapon
How many times have you been walking down the street, or through a mall, or from one end of an airport to another, and i...
Influencer marketing: a guide to successful collabs
As a small business, influencer marketing relies on your brand to form strong partnerships with experienced tastemakers ...
Influencer marketing secrets for small businesses
The influencer market is predicted to balloon to $15 billion by the end of 2022. That means if influencer marketing is n...
’90s design: riding the wave of nostalgia marketing
It’s 1997, you’re sitting on your blow-up armchair watching Ross and Rachel take a break. The Spice Girls are on every r...
Best marketing podcasts to listen to in 2022
Podcasts have become the ultimate companion piece for people of many ages and backgrounds. They’re always there for us w...