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Inbound Marketing – What Does It Mean and Why Does Matter to Small Business Owners Like You?

If you are a small business owner or solopreneur, you know how challenging it can be to run your business and market it effectively, too. The cost of direct advertising, telemarketing, TV advertising, participating in trade shows, and placing ads in newspapers, trade journals, and the yellow pages can be prohibitive. If you-like me-are a…

Small Business SEO: 2 Best SEO Practices for Small Business Sites

For many small businesses just starting out, their primary startup preoccupations would include getting their website up and running. Though they realise the massive sales potential of their online presence but it will remain limited if small business SEO is not employed. With search engine optimization, your business can gain website traffic both from visits…

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google’s AdSense program essentially allows approved websites to dynamically serve Google’s pay-per-click AdWord results. Website maintenance related to AdSense is very…

Leverage the Power of LinkedIn to Improve Your Google Ranking

LinkedIn is a network of approximately fifty million business professionals. Most people utilize the LinkedIn network to connect with other professionals and establish business connections. In some ways LinkedIn is similar to Facebook, except LinkedIn is all business and you will not get peppered with Farmville gifts or Mafia Wars loot. Instead of games, LinkedIn…