The increasing growth of social media has triggered the rise of the influencer marketing, all platforms in social media are already engaging to influencer marketing and so far, it is the most effective way to market your products and services through social media, online. Instagram, one of the most billed places to showcase your product. […]
If you are a small business owner or solopreneur, you know how challenging it can be to run your business and market it effectively, too. The cost of direct advertising, telemarketing, TV advertising, participating in trade shows, and placing ads in newspapers, trade journals, and the yellow pages can be prohibitive. If you-like me-are a […]
As you settle in the year 2017, it's time learn from lessons of the previous year. You should know what you would actually need to enhance your online presence. From artificial intelligence to instant communications, we have collated some digital marketing trends. These are based on diligent research and are collated after coordinating with numerous […]
We are living in a digital age. Everything is connected with each other through the computer. With the advancement of internet technology, the techniques of doing business have changed. Nowadays, there are no geographical boundaries when it comes to do business. The business activities are taking place at the global level because the logistics and […]
The Headway theme for WordPress is a revolutionary theme that gives users unparalleled flexibility for their WordPress site. It is the only theme you will ever need because you can create just about any type of WordPress site you want. I have seen some people have troubles installing this theme. In my opinion and experience […]
For many small businesses just starting out, their primary startup preoccupations would include getting their website up and running. Though they realise the massive sales potential of their online presence but it will remain limited if small business SEO is not employed. With search engine optimization, your business can gain website traffic both from visits […]
To score big on the internet, you would need organic SEO. There are various aspects of it, like keyword research and integration, Meta tagging, use of rich media etc. However, there is another frontier that you should be exploring in order to achieve relevant value traffic to your website. You must have already guessed the […]
Online marketing has become a confusing place. With so many new buzz words, acronyms and old thinking around it can be hard to work out what and who to believe, and more importantly, where to invest your money. A few questions any company with an online presence should be considering: 1. Are you getting enough […]
Can you believe there are over a trillion pages on the web today? It’s no wonder that we’re totally dependent on search engines to find what we need. With that many pages, it would be impossible to surf the web without using a search engine. Basically, a search engine is a program or tool that […]
Introduction The Google Sandbox is a term applied to the phenomenon experienced by many new websites that delays the sites inclusion within the main Search Engine Results Pages (SERPS) of Google. Often new websites can find themselves confined to the 'Sandbox' for 6-9 months, during which time traffic to the site is severely compromised. The […]
Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google’s AdSense program essentially allows approved websites to dynamically serve Google’s pay-per-click AdWord results. Website maintenance related to AdSense is very […]
Google Analytics is a free tool that you can use to track information about the way visitors to your site interact with it. During a search engine optimization campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. You will be able to […]
Utility of YouTube for marketing and promotion There are a host of media marketing options in today's world. Our economy demands that we should be creative, and come up with innovative ideas each day. Social marketing done in the media incurs little cost and if done effectively can bring great results. When we talk about […]
LinkedIn is a network of approximately fifty million business professionals. Most people utilize the LinkedIn network to connect with other professionals and establish business connections. In some ways LinkedIn is similar to Facebook, except LinkedIn is all business and you will not get peppered with Farmville gifts or Mafia Wars loot. Instead of games, LinkedIn […]
When website owners begin using Google Analytics to track traffic to their site, there is much to learn. A Google Analytics tutorial helps site owners become familiar with this tool and what it has to offer. After providing a basic overview of the interface, the tutorial usually delves into the subjects of goals and funnels. […]
1. Content marketing will become challenging Businesses have realised that embracing content marketing is the only option. In 2013, most companies will try to make up for whatever they did not do in 2012. More blog posts, videos, e-books and content will be produced as mass and frequency will be the rage. Consumers will be […]
So what do we mean by social media? As the Internet has evolved increasing numbers of people have taken to sharing ideas, opinions and experiences through a combination of text, blogs, audio, video and message boards etc. More recently RSS and podcasts have also captured the imagination of many in their lust to get their […]
Inbound marketing is largely viewed as an effective medium of brand promotion. However, it’s often viewed as a “good to have” as opposed to a necessary aspect. It is now turning out to be key essential component. In this article, we’ll outline the meaning of the term inbound marketing and then elaborate why it’s becoming […]
2011 has passed very much under the theme of social marketing. Businesses finally realised that networks such as Facebook and Twitter carry an amazing value and most marketers would have used those in their campaigns. We also saw a further decline in above the line advertising, as it is seen as less targeted and much […]
Most of the web-designer make the website but do not keep in mind the concept of SEO. Thus the site is not SEO friendly. Here I have given some of the tips that how a webmaster make a SEO friendly websites. 1. Get your own domain-name and hosting services. Do not use free hosting blogger, […]