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How to Write an Email Invitation For an Event

Remember, not all event invitations need to be snazzy, high-budget, high-time investment productions. In fact, effective email invitations can be made in about 20 minutes. Use this section as a base-level cheat sheet for ideas to implement in your next email campaign. Before you hit…

Subdomain or Subdirectory? What They Are & How They Affect SEO

As a marketer, that debate can cause confusion. Below, let’s review the differences between a subdomain and subdirectory and how they affect SEO. Subdomain vs. Subdirectory A subdomain compartmentalizes your website so you can establish specific content types that are distinct from your root domain.…

7 Factors to Consider When Choosing a Marketing Automation System

1. User Interface First, consider how simple or overwhelming the platform’s user interface is designed. Many, if not all, platforms will claim they have an intuitive and easy-to-use platform — but this isn’t always the case. To determine whether the platform’s user interface will be…

How to Market A Product to Wow Customers

1. Experiment with messaging If you plan to release a series of products under your brand, don’t be afraid to play around with names. Let’s reference all of the streaming services that are coming out. A lot are extensions of the brand name, but they…

How to Find Your Target Audience

1. Use Google Analytics to learn more about your customers. Google Analytics is such an expansive tool, and is great for obtaining demographic details about your audience, as well as their interests. Recall from above that this is critical information that helps locate a target…

Steps to Hiring the Best Web Designer

You have been planning forever to get a website designer to work on your site. Your plans are clear and you have prepared your content. What next? How do you go about choosing the best web designer or web design company? Step 1. Ask around.…