Facebook is considered to be the largest social networking sites. There are millions of active users who share various forms of information like photos, videos, links, notes, etc. to a lot of other people every hour of the day. Even though Facebook was originally meant for personal use, many people are also using Facebook for business purposes.
Due to the continuing increase of the number of Facebook users, it is not surprising to know that Facebook is also one of the top advertising spots. Social media marketing is indeed a growing trend in internet businesses. Using the top social media sites like Twitter, MySpace, LinkedIn, and Facebook for business is one good way to increase web traffic as well as building brand name.
As a professional tool, the way you use Facebook for business purposes is a bit different from using it as a personal tool. Gaining more fans (also known as followers or likers) would entail employing few social media marketing strategies. There is so much you can do with your Facebook account.
Below are a few tips for you to boost the marketing and branding power of using Facebook for business purposes.
- Create a Facebook Fan Page. In setting up your page; think cool, creative and unique. You have an opportunity to leave a lasting impression with your fans that will make you stand out from the rest. Make sure to include important company information such as your logo, business address, phone number and of course, a link to your website. Build a sense of professionalism and a mark of being a leader and authority in your field.
- Provide relevant information and quality content. Remember to include significant pictures as well as videos. This allows your fans to have a glimpse of the people and the expertise your company offers. As fans get to browse pictures and videos, they are more likely to visit your page more because they enjoy the experience of doing so.
- Start inviting fans. Send invitations to people who belong to your target market and of course, maintain a friendly tone with your invitations. Gaining a fairly large number of fans may actually take some time but it will be all worth the effort and time.
- Update your status from time to time. This is one of the easiest ways of keeping your fans informed of the latest about your company or business. It is also a means of keeping yourself connected to them and at the same time, to all other people who view their page.
Integrating Facebook for business purposes can be really amazing. Create a social face for your business with your Facebook fan page and start enjoying the upsurge of web traffic you'll be getting.