Telemarketing Lead Generation Services

At IQR we offer outbound telemarketing services to our clients throughout USA, Europe (UK). Its is a one stop voice operations call centre for B2B telemarketing providing a range of inbound or outbound telemarketing, including Lead Generation, Sales Leads Generation, Telemarketing Lead Generation, and Web-Based Services. We work with our clients to provide not just Fresh leads, but high quality leads. Our telemarketing people are self-motivated, trained, and focused on providing an exceptional customer care experience

We consider training as the vital part for the success of our business as it prepares our employees to take on the challenges of the job with confident and effective approach. New employees, which are selected are trained with innovative technology, which can be helpful in improving their confidence and make them feel good while handling the queries of international customers.

Training at IQR:

The training modules have been designed to meet the stringent quality standards set by International Call Centers today.

Soft Skills Training:

Soft-speaking skills are considered to be the important part of our module which is essentially provided to new employees before attending the calls of international customers. Following are some skills which we try to improve on,

Speaking: Mastering speaking skill is essential to connect to your customers. Our training module is designed to help the trainee to write and speak correct English and enhance their communication skills.

Listening: When you are not listening you are not learning. Allowing the person to completely finish their thought before you begin to form a response is also crucial to good listening. The importance of listening in communication is enormous.

Interpersonal Skills: Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. Interpersonal communications happens every where from personal contact, to marketing, advertising, sales, employee interaction, stockholders, employee to supervisors and management, and public relations.

Voice & Accent Training:

The accent of the employees needs to be clear and need to be audible clearly to US citizens. Therefore voice and accent training forms an essential part of our training. The training aims at neutralizing the trainee’s mother tongue influence (MTI) and improve their voice modulations that would be effective in dealing with international clients.

Product Knowledge:

We analyze the client’s training needs, key performance indicators and SLAs agreed upon, and conceive training modules that are tailor-made to suit customer requirements. Our training modules focus on

  • Effective call handling
  • Telesales
  • Lead generation
  • Presentation and negotiation skills
  • Complaint handling
  • Closing the sale

IQR’s training programs ensure that our agents have an edge in highly competitive selling environments and directly impact targets and revenue generation of client organisations.


We provide a full range of superior quality, cost-effective telemarketing services including appointment setting, lead generation, database updating, telephone surveys, telephone surveys, and more.

Outbound Telemarketing:

Majority of our telemarketing services involves outbound telemarketing. We offer an extensive level of expertise and experience in outbound telemarketing and customer acquisition.

Following are the outbound telemarketing solutions we provide to our clients:

  • Customer Acquisition and Retention Campaigns
  • Lead Generation
  • Database Enhancement and Management
  • Customer Service
  • Verification
  • Market Research
  • Surveys

Appointment Setting:

Telemarketing is a very cost effective, efficient means of setting appointments. Our employees specializes in appointment setting as they are well versed in the sales techniques required in getting prospective customers face to face with our clients. We consider each appointment setting campaign as unique and always assign the telemarketers that are best suited for your individual program. Our goal is not to generate the most appointments, but instead to generate the most qualified appointments.

Lead Generation

IQR can provide your company with lead generation services that provide you with qualified prospects that will increase your company’s sales force productivity. We specialize in custom leads generation. We conduct a phone and email verification of each contact, thereby enhancing the quality of the business list by many folds. Our lead generation services ensure that your sales people will no longer be wasting time doing cold calls.

IQR’s custom B2B lead generation service provides unique and highly accurate B2B email leads that can help you jumpstart your marketing. We strive to provide accurate leads that best fit your business requirements.

Database Updating

Telephone Surveys

Telephone survey ensures rapid contact with respondents; moreover interviewers can elicit more complete and substantive answers from respondents as well as ask for clarification and elaboration concerning responses. Surveying by telephone is recommended when your desired sample consists of the general population.

Through telephone surveys, we help our clients,

  • Sample at a local market level
  • Reach specialized B2B contacts
  • Connect with hard-to-reach customers
  • Control the sequence in which survey questions are asked.
  • Use probing techniques to obtain in-depth answers to open-ended questions.
  • Ensure that all questions are answered.
  • Gather data on more sensitive topics by alleviating some of the discomfort and reluctance respondents might present during a face-to-face interview.
  • Clarify and substantiate unclear responses.
  • Ask follow-up questions.