- It's huge. Millions of people are on Facebook, including a lot of people in your church. By having a church Facebook page, you will effectively reach a lot of people. A Facebook page is more than just a placeholder for your church's online identity. It's a form of testonomy, outreach, and witness. Having a Facebook page is an excellent way to be involved in these forms of outreach.
- It's free. What church does not want to save more money? Facebook is free, and it will be for the foreseeable future. Although custom-made church websites can get really pricey, you can have a powerful web presence with a Facebook page … and not spend a dime.
- It's interactive. Facebook involves users in the whole experience. There are things to see, do, read, click, view, etc. There are forums, photos, videos, and more. Using a Facebook page for your church gives you a way to provide a more comprehensive user experience.
- It's current. The cardinal sin of church websites is that they are rarely updated. Church websites that are not updated are church websites that are functionally dead. Thankfully, a church Facebook page can stay current, especially when members and users are interacting on the page.
- It's easy to use. Once you get the hang of it, Facebook is a cinch. You can even post updates from your mobile phone if you'd like. The power of Facebook is its wide-reaching use, and absolute simplicity. No complex coding required.
- It's data-rich. As mentioned above, Facebook has a lot of potential for use. You can store a lot of information on Facebook. It can serve as your church photo album. A place for articles. A forum for discussion. A calendar. Facebook contains a wealth of potential, and it can be put to good use by churches.
- It's community. Churches are for community. In today's world, community happens online. Failing to be on Facebook is a failure to engage the primary mode of online community. Facebook will never and should never replace actual church gatherings, but it can provide a sustaining source of community online.
- It's connection. Facebook is about connections. It's about forming relationships, forging relations, and keeping people informed. This is invaluable for the church.
- It's relevant. One of the great things about Facebook is that it's current. It creates a way for the church to engage a form of relevant media that people are more likely to use.
- It's fun. Last, but not least, Facebook can be enjoyable. Sure, some people spend a bit too much time on it. Nonetheless, the church can appreciate the fact that this is one source of connection that people will be likely to enjoy.
Creating a church Facebook page does not take long. Why do not you get started?
