Business marketing has been dramatically changed with the use of social media sites. New markets are accessible which can be a huge benefit to any business, and today there are ways to use social media marketing more efficiently than ever before.
Here are 7 laws which can help your business develop a more effective social media marketing campaign and presence.
1. Quality Before Quantity
Social media marketing today needs to be helpful, useful and provide more than your competitors. Get a competitive edge by investing more time developing valuable content that you can share with your followers. Great content wins clicks, comments shares and likes.
Obscure and unfocused content does not help anyone. Keep within your niche. If you post about anything, it will clutter your message, and turn off people who come to your profile with a specific intent.
3. Connect With Key Influencers
Identify the key people or organizations in your niche. They have the audience you're trying to reach so when you comment and post on their pages, you're target audience will see you too. One of the best uses for any social network to hook up and interact with other businesses in your niche. Do not be associated to promote others, the rewards can be considerable.
4. Be Available
It's pointless posting content onto your pages and not allowing people to interact with you following the post. When you interact with your audience it gives you a further chance to showcase your business and become a top resource in your niche.
5. Pick Your Social Media Sites Carefully
Not every market will use the same types of social media. To be successful, you need to choose the sites which are used most by the people that you want to target. For instance, Snapchat is used by young people while all ages are on Facebook and Twitter.
6. Do not Forget Your Followers Are People
It's easy to forget there is a regular human being behind each click post, like or comment. Designing your content for these people will make them feel appreciated and included. This is what will boost sales for your business.
7. Keep An Eye On Your Competitors
Your competitors are on social media and you can simply see what they are up to by reading their posts. This will help to keep you updated with the most current trends and innovations and so you can react appropriately. It also helps you to steer clear of duplication and allows you to set your posts apart from others.