Making the decision to outsource web design can be a difficult one for many companies. Some business owners may feel that they are relinquishing control by outsourcing this important function, but this could not be further from the truth. As an owner looks for employees which skills will complement their own, so too should owners look for web designers that can use their skills to further the owners business. If you are looking for a web designer for a new web site that your company will be launching, there are a few things that you should always keep in mind.
Some web designers work for hourly rates while others charge a fee per job. Before you hire a designer, make sure that you know at which rate you will be charged. If you will be paying an hourly rate, request an estimate of the number of hours that the job will take. Remember, difficulties can spring up that will make the job take longer and could impact your budget, but it is a good idea to have a ballpark estimate of a price before you sign a contract. For budgetary reasons, some businesses prefer to work with web designers who charge a flat rate per page. This can make budgeting for the job easier.
If you like their portfolio, hire them. The converse of this is also true. There are a number of talented web designers out there, so take the time to find one who aesthetic is in line with yours. Even if you feel like someone's work is objectively good, or if they have a good reputation, but you do not connect with them or feel that their portfolio is what you are looking for, it is best to keep looking for someone whose work resonates with you. Remember that this site will be the face of your company on the web, so invest the time in making sure it looks good.
Make yourself available to answer your designer's questions. The more information you give them about your expectations, and the faster you respond the their questions, the better your site will be. Good collaboration is important in any job, and web design is no different. An experienced web designer is good at taking a client's vision and turning it into reality, but that can not happen unless they understand what that vision is.
If you have made the decision to outsource web design, make sure that you are setting yourself up for success.