The Reasons Behind the Popularity of Responsive Web Design
The website which is created for the large screen of a desktop or a laptop can not be accessed on the small screens of mobiles and tablets. The modern web design technology has invented a type of website which is easily accessible on mobiles and tablets without any distortion of web page contents. This website design optimizes the users' browsing experience on small screened devices by creating a flexible web page that adapts with the screen horizontally and vertically.
Creating a responsive website is the easy and simple way to reach the wider audience all over the world. With the progress of time, the use of smartphones and tablets has been increased many times. The users are also fond of using mobile phones to access websites. Here is the essence of responsive web design. Every website owner wants to reach their audience through this electronic medium. Without creating a responsive website, it is almost impossible to fulfill the target of the web-owners. Some important utilities are described here.
The website gets increased traffic
The use of the internet and web dependence has been increased a lot. The development of web application for mobile devices and tablets has enabled the users to access the website whenever they want, wherever they want. Traditionally, the old web technology redirects a web page to the device specific sites with a slightly changed URL (Uniform Resource Locator). However, the responsive website always bears the same URL across the devices. So, the user always feels easy to type the same URL to find out the desired websites irrespective of devices.
Improves Search Engine Optimization
Search Engine Optimization (SEO) is essential for all the commercial and professional websites to reach more and more target audiences. SEO service always enhances the website link rank on search engines. If the website link has been changed for mobile devices and takes an "m" before the URL like "m.example.com" in place of "example.com", the process of optimization will obviously face a critical drawback. As there is no change of URL on responsive websites, you will get an optimal benefit for doing SEO. You will get easy options to index your web pages to Search Engine crawlers.
Increases user experience
The users feel an improved experience by accessing a responsive website, especially on a small screened device. Here, the redirection process is absent. So, the page loading time decreases. Whenever you need to click on a link on a responsive website, it will not redirect you. Thus, the unified design will provide you a smooth and consistent web experience. The users will get an enhanced experience.
Increases web sale
When the website gives the users an improved experience, the user will be interested to access the website again and again. For a commercial website, increased sale is the critical requirement. When the visitors of a website feel the comfort in accessing web pages to their smartphones or tablets, the traffic will be increased automatically. When the traffic increases, the sale also increases proportionately. In this busy world, a man gets less time to sit in front of his desktop for shopping. It is easy to access these websites to their mobile devices whenever they become free.
As the demand of website is increasing day by day, the responsive website is essential to reach all the modern users. Beside, the use of tablets and smartphones are increasing for their improved features. The responsive web design is a must weapon to beat your competitors.