Inbound marketing is a style of marketing that focuses on having your customers find you. Unlike traditional marketing that uses an advertising outreach; inbound marketing has to do with creating content, building trust, relationships and credibility. According to studies customers are five times more likely to purchase a product they found via an organic search then they are from a banner advertisement and 60% of all visitors arrive at a site due to a search. So, how do you position your company so that you are the one your customers find? How do you utilize the tremendous power of inbound marketing to build your brand and grow your business?
First you learn who your customers are, what they need, what their interests are and where you can reach them. You then create brand messages that effectively speak to and reach your target market. Most inbound marketing approaches then jump directly to web based approaches such as blogging, social media and article marketing, all of which are highly effective, but if you want to truly turbo-charge your inbound marketing efforts utilize traditional PR to create and establish validation and credibility. Your media coverage will separate you from your competition, allowing you to more effectively develop a social media presence that communicates with consumers on a different type of PR (personal relationship) level.
By combining your social media strategy with a traditional PR campaign you’ll create a powerful two-pronged approach which results in more followers, more buzz, more customers and more business. You’ll also learn that traditional PR is the Internet’s silver bullet, how to create conversion through conversation and how to transform public relations into personal relationships in order to build and grow your business. And that is what inbound marketing is all about.