There is nothing really special about social media marketers except that that they can communicate with other social media marketers. They can express any new ideas they may have, comment on new ideas other have, and consistently share with each other an interest in being able to get their word on something important to them and might be important to others. In order words, people inform everyone about what they have to offer, people respond to this effort and together they make each other's businesses better than ever. But on top of everything, social media marketers simply inform the world how they can change people's lives with whatever product or service they offer. This is how social media matters.
Definitely, a good social media marketer knows what he's dealing with. He knows the kind of people who may or may not listen to him. For those people who listen, he knows what exactly they like to listen to and he makes sure this is the sound that he will be making. For the people who do not listen, everyday is a good day to start over, maybe try a new approach in the hope that one day, these people historically move to the other side of the fence.
The sound that a good marketer makes must be something that customers like to hear. Customers like to hear about products and features that will be useful to them. They do not like to hear about features which sound sophisticated but which are not necessarily of value. For a social media marketer to be successful, he has to know what it is that people find value in because that's the only way his efforts can not go to waste.
To know what people want, a social media marketer should do a lot of listening as well. He must take his time understanding what exactly they want. For example, most will need automated services at some points. The marketer does not have to focus only on auto dealer advertising but also how to stay true to that advertising.
More than anything, a good marketer is not purely someone who gets information out to people. He is someone people can interact with, passionately if necessary, and someone who does not mind having a real relationship with his market.