YouTube is the best option if you are thinking about leveraging social media marketing in order to grow your business. With its 1.3 billion users, YouTube is hailed as the second most searching website on the internet. Offering you the opportunity to expand your audience significantly and drive organic traffic to your website.
YouTube was considered a wild west of content, it is a place where marketers fight shy of uploading their promotions and commercials, let alone building a branded channel.
There are a lot of brands and companies now that are jumping on the bandwagon. It seems like every corporation and small businesses are already creating a branded channel on YouTube, but there are still few marketers who stuck to what strategies they have been practicing with and managed to harvest the full potential of the platform.
If your brand already has a YouTube channel but in need of a little bit of a surgery, or if you are planning to develop one from scratch, then continue reading this article as this one will provide some essential tips and valuable techniques to help you get started.
The Laser Focus
It should be noted that everything on your channel center around one theme if you are going to run a health and fitness channel, your channels and videos should focus on health and fitness, not some beauty tutorials and gadget reviews or travel videos. By focusing on one topic, you brand yourself as an expert in that field.
The Science on YouTube
Take a look at your channel, consider it as a new and exciting laboratory and learning lab. It is important to be workable in your approach to the content and design of the channel. Your first step is to beautify your channel and reserve the idea of acquiring thousands of friends and subscribers right away. Just like a science research, you have to gather insights and see which idea works for your brand, the look and the feel of the channel can be changed, improvised and optimized without an extent investment of time and money.
Using Your Company Logo.
Keeping it consistent with your other branding online is part of branding your YouTube channel and using your company logo for your channel is one way to do the consistency. But if you are branding yourself as an individual rather than a brand, better use your headshot photo than a logo.
Obviously, you wanted to be goal-oriented during the process and the launch of your channel, but before your finger goes to hit the “upload” button, you must consider the needs and goals of your target audience and keep yourself reminded that web video is distinct medium. Let your goals and objectives drive the techniques you use to create and promote videos. Check out YouTube’s advertising channel so you could get a basic overview of what brands can do with the platform.
Description is a must
It is essential to put a description in your videos in order to help people find your videos. But, just make it sure that you leverage keywords and hashtags. Your video’s title and description should have the content that tells people what will they expect to find if they are going to watch your video. Including a backlink to your website in the description is also a smart idea to get people off to YouTube and onto your website.
It is strongly advised to consider outsourcing, you probably do not have time to upload contents. You should allow yourself the flexibility to experiment, if you are going to outsource, you might want to consider a specialist who is already set up and could help you implement your strategy. It requires a whole different skill set than web development if you are going to create web videos and knowing how to market those on YouTube.
Your Sites and Social Media.
You can see at the top of your YouTube channel these icons for links. In this case, you can actually include links to your website and social media, it is quite essential to use every opportunity you have to grab people away from YouTube to another one of your branded pages or web pages.
Aside from that, think of your YouTube channel as an extension of your brand as a living thing. You might need someone who is dedicated to tending to that page, build your audience by reaching out to them and by managing your profile.
Broadcast Your Self.
If a viewer visits your channel, you only have one chance to impress them with your content, do not entertain them with some offer or some overwhelming information, you will lose an opportunity because of that. Instead, you should be reel in displaying features, try to broadcast your ideas, show them the most entertaining and best piece of content that you have. Cleverly written and funny commercials? If that’s what is needed, so be it.
Menu of Content
YouTube is a search engine for videos. You might want to create some customized content that considers what consumers are searching for or what they need to know about your products or services. Instructional or how-to videos which will show consumers how to use your product are always a good idea to start, but it is also important to consider the value of integrating your product into existing YouTube shows and favorite those videos on your channel.
Make Effective Tweaks.
There’s a lot of other actions to do while setting up your YouTube channel or even uploading videos which could maximize the time people spend watching your content. You could remove other ads from appearing on your videos so people won’t get annoyed watching your video because of those ads or if you are planning on using overlays, you might want to put your own content and not someone else’s.
Enabling auto-play is also another way to hook people into watching more of your videos, it could play your featured video on your channel as soon as someone visits your channel. Subscribers are also interested in what you are doing recently than what they have already seen on your main page, you have the option to make your Feed tab the default page instead of your main channel page so subscribers would get redirected to your main channel page which shows your recent activities