There is a common understanding that SEO or search engine optimization is just for big businesses and corporations who want to extend their market reach online. Search engine optimization is not just the domain of large companies; small businesses also need the services of SEO in order to compete well in the market. So how to you implement the SEO for small business?
Research is critical in doing SEO for business
In any kind of activity, the need for research will always be there. In trying to tweak and update SEO for small business, you need to ask yourself what you will try to change in your site. Jumpstart your SEO job by writing down your goals for the business and start writing the possible queries that user may type in order to find your website and your small business. In trying to use SEO for small business, make sure too that you research the chosen keywords. You can make it happen by signing up with Google Ad Words. From there, your SEO for small business will now call for the identification of the right keywords that you can use for your websites. Plus this step requires you to understand your competition- see what are the high performing keywords for that site and learn the things that they are doing best so that you can copy their strategies as well. Once research has been done, then the next step for the SEO for small business requires you to do some on-site tweaks on your websites. Doing the SEO for small business means you need to evaluate the visual design of the business site. If the design of the website don’t attract readers but repel the readers, then no amount of work on the part of the SEO firm can help. In doing on-site checks as part of SEO for small business, make sure that you look at the HTML code of the website and optimize as well all the related tags.
Selected tips on how you can do your SEO for small business
Here are other tips when doing the on-site tweaks as part of SEO for small business:
- Make sure that the keyword should be in the title tag
- Make sure that the keyword is in the H1 for each page
- Keyword must be present on the content
- Try to optimize the URL architecture and this is part of SEO for small business
- And on relevant images, make sure that you incorporate the keywords in the alt tags and in the file names
Consider off-site tweaks when doing SEO for small business
Other on-site steps that you can take as part of your efforts on SEO for small business include the need to decide if our website is in need of meta-description and the need to include the company address and the phone number. The contact information should be made visible on all pages of the website and this should be part of your SEO for small business. And finally, your SEO for small business should include offsite activities. Your SEO for small business on this stage will include the need to include the website to major industry-related directories. This stage of SEO for small business means getting more links plus deciding if the social media sites will deliver more benefits for you. And more importantly don’t stop your SEO for small business without tracking its improvement- or non improvement.