No doubt, Social Media is one of the most powerful sets of tools that have the power to make or break your brand in the market. It is really helpful for the growth of your business, and you should implement it in your marketing strategy. It should come as no surprise that countless myths are floating around the world about marketing on social media. To resolve all such confusions, you just need to scroll down and need to know about the points which are not more than just a myth.
You need to be on every social media network: There are countless social media tools out in the market to use from. Creating your identity on almost every platform sounds fishy, do not you think so? It is just a misconception on every marketer's mind which actually needs to be busted. The truth is totally different you need to create your identity on the platform where your target audience likely to be. So, the very next time build your presence on the platform where you can easily target your audience.
My customers are not on social media: Do you really think the same? Seriously, you really need to think again. It's because there are more than one billion people are using Facebook, Twitter, LinkedIn, Pinterest, Instagram or many other social media tools, so, it's not possible that your customers are not online. So, you really need to bust this myth and start creating your own presence on different platforms.
Its waste of time and money: Do you also think that investing in social media platform is waste of money and time? If yes, so, you really need to wake up because it is not an expense for your business it is actually an investment with huge returns. It is one of the effective marketing strategies if you use it well.
All platforms are the same: No, it's not true, because every platform has its own way of sharing posts and getting engaged with customers. So, you have to understand that every social media platform has its unique identity and power to target more audience.
You will get instant results: It is not a glass of water in which you can quickly dissolve the salt. It takes some time and never gives you instant result.
So, after considering all above points, now you do not have any misconception about it. It's good to create your identity on it now and enjoy its countless benefits for your business.