Top Reasons Why Some Ecommerce Website Designs Work and Oth…
Website Design is a funny game
You can spend all the money in the world developing an online store and end up with fewer sales than if you opt for a cheap website design.
So how do you avoid the pitfalls of website design?
Well, as with most things on the web, there's no 'one-size-fits-all' solution. Attitudes and practices change depending on your industry, competition and market conditions.
But here, to help you navigate the world of e-commerce is a checklist for better business.
Hoping for the best is not a business model. You will need to develop a strong web strategy if you want your venture to be successful. Decide what you want customers to do, then get to work building a website design that tick's all the boxes, in the right order.
An online store should be updated often, in the same way high street shops change window displays and signage on a regular basis. Also look at new functionality techniques that may speed up the process and make it easier for customers to use.
People are generally cynical, so before a customer can confidently make a purchase they will first need to trust that your company is not trying to rip them off. Securing your site and providing guarantees will help, as will testimonials from satisfied customers and details for contacting your organization.
You may have the best product in the world but if nobody sees your message, you will not make a sale. That does not necessarily mean you have to spend money on advertising, but it does mean you have to actively promote yourself. Facebook is a great place to start if you know what you're doing. Forums, Twitter and offline channels are also a good idea.
If you could view your business through a customer's eyes, it would look very different from how you see it now. Website design, functionality, offers and social media will all dictate how your message is received, so listen to your customers as much as possible. Personalized experience is the best way to manage customers, but if you can not do that, at least start using surveys and other metrics to gather information.
Incentive does not necessarily mean discount, so try some other angles first. Loyalty rewards, free shipping and bonus products also count when you're cutting a deal. Also make a point of reminding your customers how convenient online shopping already is.