Trends in Mobility, Search and Social Media
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Trends in Mobility, Search and Social Media

Ever since the advent of the iPhone, smart phones and other devices with full mobile Internet browsing have skyrocketed in popularity. As high speed 3G and 4G connection networks also continue to expand globally, mobile search is evolving to meet the social networking needs of users.

The mobile browsing experience continues to improve with wider touch screens, higher resolutions, more powerful processors and faster speeds popping up on a regular basis. People now spend an increasing amount of their Internet time on smart phones, tablets, book readers and other mobile devices. Data rates in cities where there are plenty of Wi-Fi hotspots are now often comparable to home Internet.

As almost all mobile devices now use location tracking systems like GPS, it is possible for mobile networkers to know each other's precis location at any time. Search engines have picked up on this trend and are delivering results that are more tuned into what people are doing at the moment.

Real world search

Research has shown that most people using search engines are looking for destinations that they want to go to immediately or in the near future. They may be looking for a shoe store, a restaurant or a local tourist spot.

Search engines like Google and Bing have put increasing emphasis on delivering results based on this real world usage. By tracking your location from mobile devices, search engines can, for example, find restaurants that are closest to your real time location.

Another feature that is starting to come out is known as social annotations. These annotations are placed along with search results showing recommendations and comments from your social networking friends. Currently, Bing provides social annotations from Facebook, while Google uses Twitter annotations.

You must be logged into your Facebook account to receive Bing social annotations, while on Google you must be logged into your Google account. If you conduct a search with social annotations turned on, then you can see if one of your Facebook friends, for example, has liked a new movie that has just been released.

Future trends

In the future, Google, Bing and other search engines can be expected to expand the use of social annotations with search results. There are already signs that Google may incorporate results from its new Google+ social media network into future mobile search.

Before long, one may be able to see what your friends are doing in real time along your search page listings. For example, if you are searching for a new movie to watch, you may see which of your friends have checked at different theaters. Social media sites already allow users to post their present location typically along with a convenient map.

By including these search results, social networkers can see which movies their friends are watching at the present moment. They will also be able to see past recommendations, blog posts and other relevant content posted by friends on social networking sites from any location using their smart phone or other mobile device.

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